Expanding Your Business with Thinking Outside of the Old Box

Expanding Your Business

If you have just started your business and you’re looking to expand into new territory and explore realms of possibility, including driving more sales, cracking social media and being more present online.

It all starts with a great website and impeccable technology. Once you have these two things, then you can rest assured that it is possible for your small business to start growing.

expanding your business

Is it easy? Well, it takes time and effort and possibly investing some money into your business but all good business owners invest in themselves.

You are likely going to see a ROI if you invest in the right things. If your biggest goal is to keep growing then you want to look at ways that will simplify your business and help you raise more money.

So how can you start slowly and work your way up? Let’s delve right in!

Is it easy? Well, it takes time and effort and possibly investing some money into your business but all good business owners invest in themselves. #InspireToThrive Click To Tweet

Getting the Right Tech

Technology has a big impact on business operations because without the necessary technology, companies would almost certainly fail to hit their goals. Different industries rely on different methods but let’s say you are within commerce, then you need a way to get paid.

You may want to look at getting a good credit card terminal. This will allow you to get paid easily and efficiently. Different companies rely on technology because it improves business communication. So if you are working within the world of law, then you might want to look at using The Cloud to store personal information to keep it safe.

Good technology optimizes production, helps keep track of management and financial record-keeping.

Part of good tech is having good internet service today. Get the best service possible in your area. With most things being done online today you don’t want to waste time with slow service. Been there, done that!

Technology has a big impact on business operations because without the necessary technology, companies would almost certainly fail to hit their goals. #tech Click To Tweet

Investing into Other Businesses?

This may seem a long way away but do you have a burning passion to expand and start investing in other brands? This can be daunting and worrying if your money is going into the right areas but you could certainly look at first investing your money into yourself.

That is where the money should go before you think about sinking it into somewhere else. Marketing is where it all starts.

Look at investing advice to put your worries at ease and ensure that your money is being fed into the right areas such as online marketing and digital strategies. You need to look at what you can afford, what your profits are, how to utilize your finances and if it’s a profitable option for you.

The other investment is your time. Will you have the TIME to invest in another area of your business with one already up and running well?

your marketing strategy

Social Media for Expanding Your Business

Social media is an essential piece of your business marketing strategy. This media allows you to connect to people on a deeper level and gain a deeper understanding of their needs. Social media can  increase awareness about your brand.

Hence social media can boost your leads and sales and even generate those business leads that you have been searching for. But, it won’t happen overnight and you will need to look at having great SEO. You may need someone to help you develop your SEO further.

But with over three billion people around the world using social media every month, you must consider this as one of your top priorities.

One thing to remember is that you have to be consistent with your social media and marketing efforts! Small Biz Trends has some tips on how you can remain consistent on social media.

Social media can increase awareness about your brand. #socialmedia Click To Tweet

Don’t Expand Your Business Too Fast!

One thing I’ve witnessed over the years in sales was small business growing too fast that went OUT of business. As soon as they got that 3rd store or extra products up and running, they were out of business.

It was either lack of support, people or money that lead to the business’s demise.

Are you thinking of expanding your business this year? I’d love to know more in the comments below.

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Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • Hi Lisa, I liked the quote “Technology has a big impact on business operations….” and I totally agree with it. Technology is key for any business in the 21st century.

    • Hi Dhaval, welcome to Inspire To Thrive. Thank you, technology surely does today. What part of it do you believe has the biggest impact?

  • Hi Lisa,

    First one has to think about creating a solid base before expanding the work or business to other parts of the country or entering into the other related fields. Planning, patience, execution, analytics and research will surely help in this way.

    Thanks!

    • Hi Gaurav, indeed, a solid base is a must first. One has to be sure to maintain their current business before expanding out. Research is key to considering an expansion today. Thanks for coming by on this one Gaurav and have a great day.

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