How To Have Embedded Media in WordPress: Tweets & More

Embedded Media – How To Embed on Your Blog

Over the years WordPress has developed its own way to add embedded media. This content includes Twitter Tweets, Youtube Video, Soundcloud Audio, and more.

However, all you need to use is a URL. It is easy to add objects from other websites in any WordPress blog post.

embedded media

Twitter Tweet

Twitter cards make embedded Tweets look fabulous. Just get the URL of any tweet. Don’t even bother with Twitter’s embed code, no need for it.

For example, drop this URL

All the embeds below were created by copying and pasting a URL from each social network. Hence, no extra HTML or scripts are required.

YouYube Video

With YouTube, you can go on to their share button under any video and choose the embed feature to embed it on your WordPress website. That way it is embedded properly on the website.


Spotify Audio

Like YouTube, go to the share button on the Spotify audio. Click the three dots on the right and then choose the embed option.


Instagram Photo


View this post on Instagram


A post shared by LISA SICARD (@inspiretothrive_lisa)

WordPress Embraces Embedded Media

Now, recent statistics show that 1 out of every 5 blogs is running WordPress. That doesn’t sound like a lot, but investors are betting on the dominance of WordPress in the market.

Automattic, the force behind the platform, is releasing updates only a few months apart. The newest version 5.6 has been released.

What this means for bloggers is safety. As WordPress continues to grow it incorporates the latest standards. Security updates come out quicker, which is why it is very important for you to:

1) Back up your Database.
2) Follow Safety Precautions.
3) Always Update when Available.

Therefore, it makes complete sense that WordPress would make it easy to embed media. It is a way for them to integrate seamlessly with the surrounding online Ecosystem.

Within only a few days after the announcement, Facebook embedded posts by URL are already available. If you have a self-hosted version of WordPress (, you must enable JetPack’s shortcode module. Also, if you have a blog, you are all good to go as well.

Considering How Embedded Media Effects Social Media Optimization

It is very important for bloggers to be aware of these embedding options. As a collective group, we have to think outside of our words choosing images/audio/and video that will help propel the sharing of social media updates. As you know, you only have one chance to make a good first impression!

Let’s take Twitter embeds for example.

It is an important question to ask ourselves: What sells a Tweet?

The Future of Embedded Media

I know the Twitter example above is not a fair comparison, but I think it shows the world we are jumping into. It is quite possible that same day Twitter becomes intelligent enough to pull in the information for rich media tweets.

Google has been doing something similar with its data highlighter function. A blogger can train Googlebot to recognize the information it needs to create a snippet in search results.

Here is the complete list of websites that WordPress supports for its embed function. The list continues to grow.

How do you use media from websites like Flickr, Instagram, and Youtube on your blog? We’d love to know more in the comments below.

Photo Credit: Luis on Flickr [CC BY 2.0]

Susan Silver
  • Chiastine says:

    Hello Susan,

    Embedding tweets, video, photos is really good way to attracts many readers and we can easily embedded these things in wordpress.
    Thanks for sharing

  • Sudipto says:

    Hey Susan,
    Nice post and Yes, wordpress is an amazing CMS provide many facilities. Embedding tweets, video, photos is really good way to attracts many readers and we can easily embedded these things in wordpress. Thanks for sharing this post with us.

  • Social Media Optimization Trilogy - Cirquedumot says:

    […] Embedded Media in WordPress: Tweets, Videos, and More […]

  • Ngah Benoit says:

    Embedding videos and images to a post usually adds some spice to make your posts more attractive and educative. This is something I have been doing now for sometime and it’s really helping out. Thanks for sharing with us. Do have a great week.

  • As per me Susan, embedding posts and updates to blog is always a good strategy to create a good engagement. Readers like all kinda of these stuff along with reading posts. Thanks for nice post on it…

  • Anirudh Karthik says:


    It is essential to use embedded picture and videos in the posts since it will be of great use to readers. Using the attractive images can fetch more readers. By using the embedded posts the image will appear in facebook feeds where we posted the link.


  • Maxwell Ivey says:

    Hello; I appreciate your good suggestions here. My question is about embedding youtube video that isn’t your video. In my work of helping people sell their amusement equipment they often send me links to their own youtube videos on their channel. But I don’t want to use a direct link. This is because I only receive a commission if i make the sale and can prove it. If they go to the owner’s youtube account, there is a good chance the buyer will try to avoid paying the commission by saying he found the owner on his own. So I generally use the youtube embed html code and copy it to a page on my site. I then link that page to my blog post. Is it possible to put the youtube generated html code directly into the body of a post. Thanks for your help and take care, max

  • Singh says:

    Nice post! Yeah wordpress is really a great platform which has awesome features. Usually i won’t use an embedded media or anything in the post. But after reading your post i think its a nice idea.


  • Mayura says:

    Hi Susan,

    Wonderful post! Embedded media enhancing the blogging experience for bloggers and readers! 🙂 I just love the level of interaction through ’em, hence it makes static web pages more attractive to visitors.

    Lately I saw how thrilled blogger were to embed media from Facebook, Google+ and Instagram. Yet I haven’t had a chance to embed media from SoundCloud and Spotify, but I guess I will later on. As I’m on Blogger platform, I always have to use embed code to render ’em on my blog. But I admit that WordPress is quite easier on embedding media 😉

    Hope we can hear about more interactive feature on embedded media later on!

    You both have a wonderful week there, Susan and Lisa 🙂


    • Lisa says:

      Thank you Mayura for coming by and for your input. I hope we can hear more too on that. I hope your week is going well and look forward to your next blog post Mayura.

  • Praveen Rajarao says:

    Hey Susan,

    That was quite interesting, and I learnt about the JetPack from your comments above. That is a relief 😐 😮

    I do not embed much in my posts, except for Youtube videos, I have never done the tweet embed, though I would like to do it now, sounds interesting and also looks cool.

    Thanks for the info.

  • Tim Bonner says:

    Hi Susan

    I’ve not tried embedding media in any of my posts yet and I hadn’t realised it was so simple.

    I have JetPack installed on my blog but I think I have these shortcodes disabled so I’m going to take a look at it tomorrow and have a play around with them.

    I appreciate you sharing this. Thank you (and to Lisa too)!

    • Susan Silver says:

      I should be clear here, only Facebook and Google+ require Jetpack. Everything else is good to go! Try it out with a url from Twitter or Youtube. Should work without a plugin.

  • Hi Susan :),

    I have used Twitter imbeds in my blog posts to specifically give my “niche” readers a sample of the item described in each of my post. If my specific readers like the “visual” sample, then they can easily re-tweet to get back to us in the future.

    This is more like a long term strategy for my specific “blog niche” that caters to a specific audience. I am sure my strategy will work in the long run!


  • Jitendra Vaswani says:

    Hi Lisa,
    Nowadays Embedding tweets,youtube videos is a very good tactic to get more followers/subscribers, I am seeing many bloggers are doing that. This techniques is surely a blast for all bloggers like me.

    • Lisa says:

      I love how they look Jitendra and visuals are important on a blog post too. Thanks for coming by and checking Susan’s post out. Have a great day ahead.

    • Susan Silver says:

      I will second Lisa’s comments! Yes embedded media adds a nice visual touch to blog posts. There are more than just images out there.

  • Ebenezer says:

    In one word, I will describe this post as: AWESOME!. But you see, the bad part is that I do not blog on the wordpress platform.

    Nice tips 🙂 Keep it up!

  • Ashley says:

    I was not aware that all of these things are supported in WP.
    I have only tried videos before, and it failed on my primary blog. My new on it seems to work.
    But what a door you have opened for us all. Although as you say, you have to be careful what comes through that door and what appears on your blog!
    thanks for the info

    • Susan Silver says:

      Sweet! Than you so much. I think this will save bloggers a lot of time when crafting their posts. You don’t have to worry about adding code, just a url. How nice!

  • Corina Ramos says:

    Hello Susan,

    Welcome to Lisa’s blog :).

    I’m so glad I decided to change to a self-hosted WordPress site in January…they have so many options to make our blog’s pop :).

    Thanks for telling us about this feature. I’m always trying to stay up to date with what is capturing a reader’s attention, images, video, and even embed tweets. Sounds like the Jet Pack plugin makes it easy to do that and I love anything that will make my blogging life easier :).

    I don’t have the Jet Pack plugin, I can’t remember but I think I had to deactivate it because of another plugin, I want to say it’s CommentLuv but not certain…in any event if this is true I’m wondering if these two plugin buck heads?

    Thanks again for sharing this. Hope you ladies had a fabulous weekend! Happy Monday ladies 🙂

    • Susan Silver says:

      I didn’t make it clear, but Jetpack is only for Facebook and Google+.

      Everything else automatically works! Try it with a Youtube video or Twitter. Should work just fine.

  • I embed media in my article, not only does it make them look better, but also when it comes to adding YouTube videos, it does help with your bounce rate. I use videos for the trailers of the films I’m reviewing.

    But I don’t have the “Shortcode Embeds” option activated on JetPack, I just add the URL of the video and make sure it isn’t hyperlinked!

    • Susan Silver says:

      Yes, I didn’t make it clear at all in the article. You only need Jetpack to do Facebook and Google+. Everything else works!

      It is so great for Youtube videos 🙂 I love just being able to add a URL and worry about formatting at all.

  • meisha says:

    Hi Susan, You’re right about wordpress. Today, wordpress is so easy to use. More and more they’ve update the bugs especially for security. And not like back then where we want a fiture for sharing, we must know the html codes. And Jetpack in WP is the best plugin for this, it’s easy to use 😀

    • Susan Silver says:

      I also fuss about Jetpack because it is so loaded with features. But that is also its strength.

      The truth is, there are really only about three WordPress plugins people should have. Jeptack, WordPress SEO, and Sucuri Security. Between the three you have all the resources you need to maintain a healthy blog.

  • Arbaz K says:

    It’s really nice to see that WordPress is getting more and more evolved these days by making frequent updates.
    The Twitter integration really helped a lot in embedding tweets so that people can retweet or follow you right from the article itself. 🙂

  • Juan says:

    i really dont know how to embed youtube and twitter, im still using plugin until now

  • Jeevan Jacob John says:

    Hey Susan,

    I think if used effectively, Embedded media can be one of the most powerful features of WP. I have had some ideas on how I can integrate embedded media into my posts (my main reason is that it looks good – a tweet in a blog post 😀 I am probably going to use it for re-sharing the quote I share on Social media). Plus, it provides another opportunity to promote our brands; who wouldn’t like that?

    Anyways, I do appreciate the updates on Embedded media! Thanks 🙂

    • Susan Silver says:

      Yes, I am also going to try to use more embedded media. Actually one thing that I didn’t mention is that it provides automatic credit back to your source. !!!Which is really important!!!! Always credit your sources,

  • Adrienne says:

    HI Susan,

    Nice to have you back here at Lisa’s blog. I definitely enjoyed learning more about this but I do have one question.

    So I’m to understand that in order to easily embed any type of media that is allowed that I have to have the JetPack plugin installed if I have a self hosted blog in order to do it this way without embedding code? I don’t have JetPack on my blog so I can’t enable anything or I don’t think I can which I guess is why I’m asking. Duh!

    Right now of course I embed the codes that’s provided for videos and I upload the images myself, I don’t do it from their site directly. I’ve yet to embed any tweets but will be doing that in future posts I’m sure.

    Appreciate you sharing this and eager to hear your reply.

    I hope you ladies have a fabulous day and a really great weekend.


  • Felipe Kurpiel says:

    Nice post Susan,
    I think the power of embedding media when writing posts is mostly about making your content more attractive to visitors. This article itself is a clear example of that. It’s not a boring plain text article to explain the point and as a result, it’s a lot easier to grasp the whole idea behind.

    • Susan Silver says:

      Good, I am glad that it all made sense. I think it is awesome that the WordPress folks make it so easy to add stuff from other places. You are right, it does add some flavor to a post beyond text.

      • Felipe Kurpiel says:

        Actually, this topic is funny to me because I just started adding more images on my blog when one my regular readers gave me a big compliment in regards to my content but he said I should add more media to make my articles easier to digest.
        Now I am trying to add at least two images on each post as a rule a thumb but I know I could do better.

        • Susan Silver says:

          Wow, good timing 🙂 I have my own strategy with images, but I think what media do best is just to break up the text and gives eyes a rest. Some blog posts come in at something like 800 words+. If you don’t through in an image or two, that can really cause eye strain when someone tries to read in-depth.

          I think video is one the best things you can add, because it includes movement and sound.

  • Pramod says:

    Hi Susan !
    Embedding tweets,youtube videos is a good strategy to get more followers/subscribers . I’ve seen a lot of blogs embedding tweets/videos in their posts and i didn’t know that wordpress allowed to do this with such ease . Thanks for sharing the information with us .


    • Susan Silver says:

      Yes! I think this is a feature that Bloggers aren’t really aware of. But it something I know that I will be relaying on more and more in the future.

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