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Digital Marketing Methods To Put You Ahead Of Your Competitors

Digital Marketing Methods Today

Are you feeling like you’re digital marketing is lagging behind your competitors? Do you need to find some way of getting ahead?

Are you coming to grips with actionable, digital marketing but are not quite sure where to start?

It is very easy to feel like this as a small business owner. You do not have the manpower or the resources to hire a team of marketers who are on top of all of the latest tips when it comes to digital marketing strategies.

However, that does not mean that you can’t become a superpower all on your own and leap ahead of your competitors. Knowledge is a fantastic tool.

So, if you can spend some time brushing up and finding out the latest tricks, you can pick up your digital tools and use them against your competitors.

Are you coming to grips with actionable, digital marketing but are not quite sure where to start? #digitalmarketing Click To Tweet

Here, I look at some of the best digital marketing methods to help you get ahead of your competitors.

Don’t Try to Do Too Much at Once on Digital Marketing

It can be tempting to go all-in and try and do everything. After all, you are trying to reach as many people as possible, right? So, you have set up pay-per-click (PPC) ads on Google.

Then, you have profiles on all of the social media platforms. Next, you have started working on your search engine optimization, creating content and are in the process of setting up an email newsletter.

You are also exhausted and spreading your efforts too thinly.

Rather than trying to do everything, choose one or two at a time to concentrate on. This way, not only will you not burn yourself out, but you will have a better idea of what is working and what isn’t.

Consistency is what you are aiming for with your digital marketing methods.

It can be tempting to go all-in and try and do everything. After all, you are trying to reach as many people as possible, right? #digitalmarketing Click To Tweet

Find Your Spot on Social Media for Your Digital Marketing Methods

Social media isn’t going anywhere; that’s for sure. In 2019, 79% of American adults had a presence on at least one social media platform, so if you are not active on there, you are going to fall flat.

However, going from nowhere to being everywhere is equally ineffective.

You need to spend some time thinking about your target demographic, and which social media network they are likely to be more present on, and aim for there, to begin with.

However, going from nowhere to being everywhere is equally ineffective. #socialmedia Click To Tweet

 

To help you pick out your social media channel:

Facebook

Twitter

Instagram

Pinterest

Snapchat

Tik Tok

Parler

The newest social media network that claims it does not censor and has many conservative people leaving Twitter to go to this newer network.

Recently millions of people fled to Parler from Twitter. Parler has over 10 million users as of November 2020.  It will be interesting to see if this new site gains more traction.

People between the ages of 55 and 64 are more than twice as likely to engage with a brand’s content on all social media today.

Don’t bother wasting your time and efforts on a social media platform if your audience simply isn’t there.

People between the ages of 55 and 64 are more than twice as likely to engage with a brand’s content on all social media today. #socialmediamarketing Click To Tweet

Influencer Marketing

In the grand scheme of digital marketing, influencer marketing is one of the newer strategies.

However, it can be one of the most powerful.

Instead of directly marketing to your target audience, you pay or inspire influential people in your niche to spread the word about you and your brand.

You can join Webinfluential to hire influencers or be paid to become one today.

Your Thoughts on Digital Marketing

What digital marketing methods are you using today? Have you left any of them behind in 2020?

I’d love to know more in the comments below!

*Many of the social media stats in this blog post are from the Omnicore Agency.

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