Customizing Your Facebook Posts

Customized Facebook Posts

Did you know you can just share your Facebook post with one person or everyone?  I am not a big fan of posting a lot on Facebook because I know it turns some family and friends off. I’ve been putting people in lists and categories to share with those that may be interested in just blogs, causes or newsy items. Cute pictures and quotes I share with everyone (most of the time)  on Facebook posts.

Facebook friends

What type of lists would you like to make? Besides the one Facebook suggests you can make your own lists to customize where your posts go to.

Here are samples ones you could create for your Facebook posts:

  • Close Friends
  • Close Family
  • Family – Wish They Weren’t
  • Co-Workers
  • Bloggers
  • Animal Lovers
  • Causes
  • Kid Stuff
  • Age Stuff
  • Funny People
  • Religious People
  • Political People
  • Pretend Friends
  • Media People who don’t have pages


What other categories would you add to your own list?


Do you know what the #1 reason is for people to unlike you or your brand on Facebook? It is


44% of people responded that if a brand or person posted too frequently they unliked them. Another reason is if you become repetitive or boring on your Facebook posts. So think twice before you post something you may have posted already or get a little more creative with your Facebook posts. Of course the more friends or people in your lists you have the more you can post. It’s a numbers game.

Besides posting you should also be engaging with others on Facebook. Leaving comments and not just liking other’s shares. It is amazing to see that only about 3% of people on Facebook really engage. For pages it is just 1%. So many people like to sit on the sidelines and watch what everyone else is doing, ever notice that? I’ve noticed since adding a few bloggers they are the most engaged. Of course we love to talk, right?

So for pages it has gotten harder with Facebook who is trying to get us to buy ads to get higher engagement. There is a petition for Facebook page owners to sign if they are not happy about the recent changes there.

Have you noticed a drop in engagement for your Facebook Pages? And Do you unlike someone or a brand page if they post too frequently? 

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Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others? She has 20+ years experience in marketing/advertising with 7 years experience in content marketing, social media, blogging and SEO. Check out her latest eBook "Learn to Tweet and Thrive on Twitter" now on Amazon.

27 comments On Customizing Your Facebook Posts

  • Hi Lisa,

    I never thought of creating lists for FB posting. I agree with you when you say that the quickest way to get unfriended is posting to often. I get alot of traffic to my blog from 1st page rankings but I want to build my traffic more through social networking. I see so many marketers that post there blogs every day on FB but rarely do I see many comments on those FB posts.

    What is the best way to go about building your blog traffic on the social networks.


    Bart Nash
    The IM Journal
    Bart Nash recently posted..How To Use Social Media For Marketing Discover The 10 Best Social Media Marketing Tips To Grow Your BlogMy Profile

    • It’s about being Social Bart, and think of the 80/20 rule. Try to share 80% of others good stuff and only 20% of your own. Interact on the social channels, don’t just push stuff out. It takes time too. FB I find is the hardest one with all the changes recently. I’m thinking of disconnecting my own Blognetwork feed from my FB page. On my 2013 list of changes I think.
      Lisa recently posted..13 Fun Blogs to Make You Smile, Laugh and Sometimes CryMy Profile

  • Hi Lisa,
    I noticed if I post on my page 2 times or more within an hour I get unlikes on my page. As a result I post less frequently on my page. I noticed very little interaction on the posts on my page too, Oh well, I just have to rely more on visitors to my blog sharing my post on Facebook for me. 😛
    Justin Mazza recently posted..Fear Based Living and the Triune ForceMy Profile

  • That was always an issue for me when I first started out. The more I learn about engagement, the more I see posting too often content goes on deaf ears. Either people don’t see it or you have too much to comment on. You have to change it up and add value. I do however like the part about only showing your feeds to certain people My family will not comment on anything that don’t pertain to them anyway.
    Sonia recently posted..How To Create a Facebook Timeline Cover with No Designer SkillsMy Profile

  • I have been playing around with my fan page, especially since I am working on my Kindle Book (well, I am writing on relationship marketing, so Facebook fan page is part of it).

    I have seen tremendous increase in the fans who are engaged within (well, not many on average, but good and slow increase) my posts, ever since I started using images for posting thoughts (Earlier, I used plain text and I didn’t get much feedback for those).

    You are right. Posting too frequently can be annoying (I have been keeping an eye on that – so that I won’t do it -, because I have seen how annoying it can be).

    Anyways, thank you for the post, Lisa!

    Jeevan Jacob John
    Jeevan Jacob John recently posted..Do You Need Tools in Business Blogging?My Profile

    • You are welcome Jeevan. That’s why I love putting Facebook friends in groups. The blog group doesn’t seem to mind posting more. It’s the family and friends that may head for the hills from us 🙂 Looking forward to seeing your new Kindle Book.

  • Thanks Lisa for this tip. It’s a good practice to use groups. You can filter your post to the specific people you want. This greatly helps your privacy.
    Godson recently posted..If You Are On Facebook Follow These 8 TipsMy Profile

  • I post every day to FB, but as you likely know, it’s not my favorite platform. I’ve had a couple of people “unlike” my brand page, but I’m not sure if it was due to too much posting. Who knows? My platform of choice is G+ because it seems so much more professional than FB.

    That said, I’ll try to pay more attention to just how I’m posting on FB and the frequency. Most of the likes I do have are due to some short stints of advertising I did on FB in which the ad featured one of my kittens on my freelance desk. Perhaps I need a little more of that.
    Samantha Gluck recently posted..Essential Ingredients for a Freelance Writing ResumeMy Profile

  • Hello lisa,
    Found your link on ryan’s blog..and i couldnt stop myself from reading this post as this is my fav. Topic -facebook..i love facebook and this function..after the creation of google plus,we have seen many changes in fb and its good,thanks for this post

  • This is good information Lisa. Facebook lists are a great way to separate the friends from business. But then when the Facebook Share button finally came out at the beginning of 2012, that is the only way I share my business ‘stuff’. AND you can ‘share’ to your groups, to an individual or you can also add to your personal timeline.

    For me, my Facebook fan page is for business and all of my blog posts, videos, articles, polls, questions and so forth are submitted just to my fan page. What frustrates me is that Facebook still does not see the need to have a complete separation of personal and fan pages. Been a pet peeve of mine for a long time.

    I would also like to share that my ‘reach’ did go down considerably. And according to Facebook, the ‘new’ timelines were to increase our reach from 7% – 15% to 75%. I have yet to see it close to 75% EXCEPT for when I did a little test…. I ran a Facebook AD and paid for 4 days advertising. I promoted my Fan page….. my reach went from 80 people to over 800+ people. In 4 days I recd 150 new likes on my fan page. As soon as I stopped the AD, my reach went back down. Interesting huh?
    Lynn Brown recently posted..What is the Right Keyword Density for a Business Site?My Profile

    • Yes, I noticed that too Lynn about the reach. So was it worth it for with you with ad? I did one day for our Scrub page and saw a little bump. Got a better bump with certain posts along with new likes. I think nurses love humor or maybe really need it 🙂

      • My experiment Lisa was to test an ad that promoted my Facebook fan page and another ad promoting a page on my blog (post). I hardly saw any activity at all for the ad promoting my blog post, no real traffic increase…. however, when I saw the increased numbers when promoting my FB fan page, it seems, just saying, that Facebook loves it much more when you promote them!

        For anyone wanting to try Facebook ads they really need to have a plan, what you promote really matters and to be sure your budget is manageable.
        Lynn Brown recently posted..Social Media Strategies That WorkMy Profile

  • I must be the only marketer who doesn´t have a Facebook account 🙂 I think there is enough work with Twitter, Google+ and Pinterest.If I had a Facebook account I would definitely use it for business use only if possible.Family and friends are probably not too interested in the newest SEO tactics or WordPress plugins anyway 🙂
    Tom Lindstrom recently posted..202 Internet Marketing PR3 – PR8 Blogs That Accept Guest PostsMy Profile

    • Really Tom? Wow, surprising. That’s why I grouped people into different places on FB and have fan pages as well. I didn’t want to clutter the feed with stuff they have no interest in. I actually just chatted with my son on FB as he is in AZ, best way to keep in touch w/him these days.

  • I have a few lists: Close Friends, Pagans, Bloggers, Acquaintances….but I normally just post to all. I’ve had people unfriend me in the past because of too many posts. 🙂 That was when I was first on facebook and it was fun. I don’t post too much anymore but do like to stay connected with some of my old classmates. Great post!
    Brenda recently posted..Featured Guest @MAYURA4EVER – “Are You Following Your Dream?”My Profile

  • I love using this option! I added a group for classmates, co-workers, Internet family, inner circle. I used jus post for all of my “friends” to see, but not now, better control this way

  • I used to post everything ‘public’ because of my ‘sharing’ principles. Everything I post on the internet should be visible to everybody on the internet, and if I don’t want anyone to know a specific thing it does not need to be on the Internet.

    BUT… (Yeah, here is the dreaded BUT) I tend to post somewhat much to some people’s liking and thinking about it they are right. So there’s where the Facebook groups come in handy, just like Google+ circles.
    Keeps everybody happy, including me!
    Jan Bierens recently posted..What is the value of your siteMy Profile

  • Hi Lisa,

    Do you have that much of lists? :O I just manage few and Facebook is only for my friends and family members. I have enabled subscription option if anyone interested in what I’m sharing, so they can read posts I publish publicly.

    Anyway still I’m not considering about petition right now as that if you think about business strategy of Facebook, I doubt charging people for that service. It’s alright offering premium services, but start charging would not be the best strategy they have got as I suppose. You already know that there are competitors who really like to see that happen and move businesses from Facebook. Also Facebook has no official announcement on it and I’ve read article that project manager or someone responsible mentioned that it won’t charging from users.

    Big companies follow sensitive strategies and who needs to lose customers just to earn more money? They will feel guilty by then.

    Mayura recently posted..How to Add a Contact Tab for Your Facebook Fan Page with ContactMeMy Profile

    • I have quite a few but No, not this many Mayura. I made a few up for fun. Yes, I would agree they need to find ways to make money but I do not think for posting. Imagine how much we would pay if we were charged by each tweet? That would kill the platform. They could find other ways of using ads for those that want to pay.

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