Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

content marketing engine

Content Marketing Engine: 10 Elements For Success

What is a Content Marketing Engine? It is the processes, tools, and people that deliver consistent, targeted, high-quality content in a variety of media formats. Content marketing for search engines helps your content be found when people are searching online for answers. A content engine can include blog content, eBooks, webinars, infographics, videos, slide shares,

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best web design for lawyers

A Lawyer’s Guide Finding The Right Web Design and SEO Team

Today a law firm’s website is often the first point of contact for potential clients. A well-designed web design company creates a positive first impression, builds credibility, and sets the tone for the entire client relationship. It’s the virtual equivalent of your office, where prospective clients can learn about your practice areas, your experience, and

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ppc vs. seo

PPC vs. SEO: Which is Better for Your Law Firm’s Marketing?

Today law firms are increasingly turning to online marketing strategies to enhance their visibility and attract new clients. Two of the most prominent methods are pay-per-click (PPC) advertising and search engine optimization (SEO). But which is better PPC vs. SEO? In this comprehensive guide, I will look at the intricacies of PPC vs. SEO to

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why readers stopped reading your blog posts

7 Reasons Why People Have Stopped Reading Your Blog Posts

Other people appear to make blogging look easy. But you’ve noticed others stopped reading your blog posts. When visiting their blog sites, you might be blown away by the quality of their written posts. You might be taken aback by the number of comments that their blog posts have received. Take for example Enchanting Marketing.

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build your online presence right

Improve Your Online Presence: Proven Digital Marketing Tips

When you’re interested in marketing something, be that a business, an individual, a service, or a product, you are putting plenty of information out there. It can make a huge impact on your how to Improve your online presence. If you are in any way associated with online tailoring and marketing, you likely have your

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buying traffic for website or blog

Navigating the Digital Marketplace: The Impact of Buying Traffic

In the cutting-edge setting of the digital age, buying web traffic for a website stands as the lifeblood of online success. Curating a robust and consistent flow of visitors to your site is similar to securing a prime location in a busy metropolis rather than a deserted alleyway. Among the array of strategies available, purchasing

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90 seconds Instagram reels

Why 90 Seconds Is Too Long for Instagram Reels in 2026 or Not?

Are those 90-second Instagram Reels starting to feel like a drag? You’re not alone. In a world where attention spans are shrinking, longer Reels can actually deter viewers rather than engage them according to a recent article by Social Media Today. People want quick, snappy content that they can consume on the go. Whether you’re

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