Are You Ready For The Next SEO Penguin At Your Blog?

SEO Penguin Is Updating Soon Again – Get Your Blog Ready Today

Will your blog be ready for the next SEO Penguin update? According to Matt Cutts Penguin 2.0 is coming soon! How can you get your website or blog ready today before the penguin 2.0 marches into your site soon? Learn all you can about the upcoming changes and latest updates needed to comply for Google rank in search and Pagerank.
SEO Penguin

SEO Penguin 2.0 – 6 Steps You Can Take Today

  1. Delete Spam – Get Rid of All Spam Now! Spam can hurt your blog or website. If you have spammy comments and you put them in spam, be sure to delete the spam files regularly. The new SEO Penguin 2.0 will not tolerate spam. 
  2. Prevent Hacking – Prevent your website or blog from being hacked. Be sure to change passwords regularly and use hard to detect passwords. No AdMin for your username please! Also use WordFence (a plugin) to help protect your WordPress site. (Thanks Tim Bonner for that plugin tip!)
  3. Delete Paid Links – No buy or selling of links will be tolerated. So if you have any delete, delete, delete. Even paid ads will not pull pagerank. You can have ads but be sure to have disclosure, etc. Your site and the other website will BOTH get penalized by Google.
  4. Get Social – If you are not social yet, social signals will heat up your site’s being found in search. You can see it clear in this chart by SEO moz. Crank up your social signals today! Google+ will be a must.
  5. Be Lovable – Your site or blog should be lovable to users and readers. This comes right from Matt Cutts as you can see in the video below. Sounds easy right? But what does be lovable really mean? It may mean different things to different people, users and readers. This could be a hard one. One must do research from their Google Analytics and surveys to learn more. Or get your site reviewed like the one I just did for Dukeo.
  6. Webmaster Tools – Be sure to use them! If you haven’t yet sign up today and start to use these FREE Google tools. Matt hints that they will be giving more information especially helpful to small businesses. LOVE IT! Don’t forget Bing webmaster tools too. There are differences between the two tools and using both do help. I have found errors from Bing that I did not find from the Google webmaster tools.

Other Penguin 2.0 Changes

  • The last Panda update will udpate itself – and it may soften some past results and not penalize an entire website as it has in the past. This will be refreshing for many webmasters.
  • A different link system is being analyzed and will be different from the past. We have seen that already with some sites being hit in the last updates. I sure hope they give us more information on this update as it rolls out.

The Video from Matt Cutts

 

Have you taken the 6 steps above to ready yourself for the next SEO Penguin 2.0 coming to your blog’s door soon?

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • […] Google’s Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer What to expect in SEO in the coming months Penguin 2.0 and Other Changes That Lie Ahead For SEO in 2013 Friday Finds for Weekend Reading – Google Penguin 2.0 Updates Are You Ready For The Next SEO Penguin At Your Blog? […]

  • you should not worry about any update if you are building credibility of your blog and authority of yourself, It’s more important for a person to be successful who is blogging rather than the blog now for which google authorship will play a vital role.

    • Raheel – good point but a blogger would like to be found organically in search too, no? Welcome to Inspire to Thrive. Thanks for coming by and for your input.

  • Thanks.Nice and informative..

    On my blogwebsites I am changing all my guest author profiles to include their Google+ url, thats if they have one and if they dont well I will be encouraging them to get one asap.

    • Thanks Paul. Good idea, Google+ is really up and coming for SEO from all the things I’ve read up on it. Thanks for coming by and welcome to Inspire to Thrive. Enjoy the rest of your weekend.

  • I get at least 5 spam comments every day. What plugin stop them for good anyway? Now I’m using Akismet.

    Best regards from I. C. Daniel

    • IC, I love using the Comment Luv premium You can set it up so it only approves commenters that you have already approved and it will be approve new ones but you can check them out first and then approve or NOT. It’s great for bloggers as they will more likely leave comments on your blog with this plugin. The developer Andy is awesome with any help you may need too.

  • I read somewhere that Google will produce (or perhaps they already have, sorry, I don’t know) a tool which will allow you to stop spammy links from external websites from affecting your own website. Of course, right now those links may be helping you with SERP rankings, but after Penguin 2.0 they will actually hurt you, so you can use the tool to try and remove them.

    • Hi James, I’ve been cleaning up old posts and getting rid of spammy comments from my old Blogger posts. So much work the Penguin gives us. I heard it started yesterday. Good luck to us all with it.

  • Hi Lisa,
    next penguin update means. It’s again time to be be aware about penguin update 🙁

    • Yes Disha. I know it changes all the time now doesn’t it? So much to read up on. Thanks for coming by and have a great week ahead!

  • This is good to know Lisa. I can remember that last panda update which I didn’t know anything about until I saw my rankings go down. This is why the title of this blog post caught my attention LOL …. I was definitely taking notes. Can’t let this happen again. Thanks for sharing!

    • Thanks Sherman, yes I’m glad we have a little time prior to this time around. You are welcome and I hope you make out okay this time around. Have a great week ahead too.

  • Hello Lisa, I never gave this much thought because I feel my blog is ready for any change they make. You know Google is always trying to improve the way they do things.

    Thanks so much for sharing the info.

    • Hi Robert, yes they are always trying to improve, sometimes we like the improvements and other times we don’t. You are welcome. Have a great new week coming up Robert.

  • Hi, Lisa:

    Nice summation on steps to take to possibly conquer Penguin or Panda. It’s surprising to hear that someone like (Adrienne above) would get caught in the cross fire as I know she is very relationship minded and probably not too dependent on Google.

    So this is a revelation to me and am sorry to hear. That’s one thing I keep hearing and reading about over and over, how those who are not violating any guidelines are still getting hit.

    Your tips above were quite useful – thanks for sharing.

    p.s. I’ve been meaning to get more active with comments, so expect to see me around a lot more. Hope ya don’t mind another active commenter. He he. Thanks.

    • Thanks Missy and welcome to Inspire to Thrive. Yes, I can attest to that. It can be quite frustrating when you follow the rules and still your site gets lost on Google. I hope the next one is much better than the last few. Active commenters are great Missy, look forward to seeing more from you. Enjoy the rest of the weekend.

    • Majhaurl – yes again. I hope you are right – that’s the way it should be. I liked thet Matt mentioned small business this time. Thanks for stopping by and have a great weekend.

  • This is my first visit to this awesome blog, I’m glad to be here 🙂
    Google is doing a great job in making the web more useful and informative
    Thanks for sharing this awesome post!

  • It is quite frustrating for me because I do own one forum which gets lots of forum posts everyday. Now sometimes there are some questions that are asked on multiple forums even if the user is genuine user. I cannot make up my mind if that would be considered as spam or not and it is good news that entire site is not being penalized just because of some pages.

    • Hi Keral. Geez, even that could be considered spam? I was happy to learn of that too, why penalize an entire site for one small thing? I can’t wait to see how it will work out Keral. Thanks for coming by and for your input on this one.

  • Good advice because I never keep on all that stuff, but I will now. I delete spam all the time, but what I noticed is that they tend to pop up on our blogs late at night when everyone is supposed to be sleeping. Once I noticed it I put the comment moderation back on my blog to combat that crap.

    In regards to hacking, I can’t believe people actually still use “admin” as their login. I never did that thankfully, but didn’t realize later when I got serious about blogging how lucky I really was. I change my password every 3 months to make sure that my investment doesn’t get screwed up. I had one blog friend lose everything from some idiot and they NEVER backed up their website at all. They couldn’t afford the usual back up systems, but I told them, they could do it via their WordPress panel (that’s a blog post Lisa) with Hostgator. Not sure how all that works if it was needed, but if they can restore my site with the content already there, I am good.

    I appreciate these tips because I don’t think I am ever ready for these penguin updates. Thanks Lisa!

    • Hi Sonia, it’s not easy always keeping up on it with so many changes either. I get spammers anytime of day or night. I know – admin? Geez, that should be the first thing WordPress tells them as they are signing up – to change it! I love how the backup works with Hostgator and I also use the c-panel now to back mine up too. I almost lost mine in the beginning and am always backing up after each new post. Have a great weekend Sonia and thanks for popping by and commenting.

  • Hi Lisa,
    Love your blog!
    Thanks for the heads up about the pending Penguin update. Don’t you just love Google 😕
    I appreciate the check list you provided.
    I am going to take care of this today!
    Thanks and enjoy your weekend.
    Tonya

    • Thanks Tonya and welcome to Inspire to Thrive. I hope everything goes smooth with the checklist for you. Have a great weekend too.

  • Hi Lisa,

    Excellent Lisa 🙂 Keeping everyone up-to-date about upcoming SEO changes before their sites being penalized.

    I truly believe if we never touch on blackhat SEO, Google shouldn’t be rude enough. But still Google algorithm is not perfect enough and keep all good sites away and get the bad once. So it’s always good to double check and see if something wrong with our blogs or websites.

    Recently I’ve read Google taking down thousands of linksellers too 🙂 They should have done that before all the SEO updates. Anyway we can predict more good with SEO updates in future 🙂 Well, still we don’t know what will happen though. Google is unpredictable, isn’t it Lisa? 🙂

    I think I’m safe here and so far Penguin and Panda wasn’t irritating for me as I heard from others Lisa 🙂

    Thanks once again for sharing about what about to come and keep us up-to-date 🙂

    Hope you havin’ a wonderful day there dear 🙂

    Cheers…

    • Thanks Mayura. I know first hand it’s not perfect 🙂 I hope the next one is truly a good one. Very unpredictable for sure. Thanks for coming by Mayura and have a great weekend there.

  • Hi Lisa, I run a squeaky clean ship but every so often my traffic from Google drops off unexpectedly without reason. It always crawls back up but the variance can be frustrating. Google is my biggest source of traffic, but the percentage of traffic I get from them has been dropping. I figure that’s a good thing because it’s risky to be too dependent on any one traffic source.

    • Hi Carolyn, I have found that too and I get more from Pinterest now than ever before. I wonder if that will change with the upcoming Penguin. It will be interesting to see how it pans out. Thanks for coming by and I hope you have a great weekend.

  • Thanks for the heads up.

    I better delete the spam in my spam folder. I didn’t realize that spam in the spam folder was just as bad as live spam. I removed broken links with a broken link plugin I use. I think it’s called BrokenLinkChecker. I can’t remember. I do have some problems with picture attachments. Way back when, I accidentally deleted some picture file attachments. I know enough about website tech stuff to be dangerous.

    • Hi Lauren, yes. I have to delete old comments from when my site was a blogger one. That’s my tidy up project this a.m. LOL, I bet you know more now than you realize on tech stuff. I hope you have a great weekend Lauren.

  • The post was right on point. I hope the update moves me up in rank. There are no spammy links that I know of. And I try to stay lovable to all my readers. This will be my first penguin update so I’m a deer looking into the headlights. Thanks for your suggestions.

    • Thanks Jennifer. What do you think they mean by lovable? I hope the suggestions will help you and thanks for coming by. Have a great day and weekend ahead Jennifer.

  • Hey Lisa

    I appreciate the mention :-)!

    I hope I’m loveable so I’m almost there with preparations for Penguin.

    I do have some ads on my site and I have disclosure on my Terms page and my Resources page. I just don’t know if that’s going to be enough. Do you think the disclosure needs to be on every page that you show an ad? I think that would be a step too far.

    Thanks for the heads up Lisa. I really wish Matt Cutts would be a little bit more specific sometimes.

    • You are welcome Tim, everyone is loving the WordFence you suggested. LOL, your site is lovable. I think the disclosure should be enough Tim. I think what he meant is it will not pass pagerank because of where the ads link to. I wish he would be more specific too Tim. It sure would help! Have a great day and a nice weekend ahead there Tim.

  • These Google updates kill me! You probably know how I feel about that whole thing 🙂

    It seems to be getting easier to do something wrong and punishable by Google-death and harder to get things right so you’ll actually have some search success. I think Google is tightening up little too much and in their attempts to squeeze out spam they’re wrecking search for small biz.

    I guess we’ll have to see what happens next. And until Bing cranks it up, we’re stuck with penguins@

    • Hi Carol, yes, you and I both. I think this one will be better as they will not punish an entire site over something and will try to be more helpful for small businesses. At least that’s what the man says. I sure hope so! Yes, we musn’t forget about Bing. Thanks for coming by Carol and have a great day and weekend ahead.

  • Hi Lisa,

    Great article and thanks for the update. I uploaded the ‘wordfence’ to my site and liked it: ” No problems” Yeah! 😛 How do you get reviews of your site? I have done reviews for people on Alexa. Is that what you mean? Loved it! Sally

    • Hi Sally, I’m glad you uploaded that one to protect your blog. I mean by doing a post as a review. I did one for a content for Dukeo. I thought it was a great idea. Bloggers give his site a review and he is giving away $100-$1000.00 A great way to get some feedback on your blog. Have a great day and weekend ahead Sally.

  • Lisa – These are some awesome points you have mentioned, thanks for the early update on this.

    I did read Tim’s article on Wordfence and I have it installed in all my websites. It does help to keep tab on what is breaking, which plugin needs an update etc.

    Rest all are fine, but I still have some paid links in some of the articles. I have mentioned that in my disclosure, hopefully that will help keep those “penguins at bay”.

    Thanks once again.

  • Hi Lisa,

    I love the emphasis on being social! If you share, and engage, and connect, you gain the trust of your target market and Google.

    The Big G realizes how giving freely and connecting with people influences the entire net. We literally lift the collective vibe of the web with each share and engagement, because we all help one another, and all benefit.

    Thanks for sharing!

    Ryan

    • Hi Ryan, yes sharing is becoming king too like content 🙂 You are welcome and thanks for coming by and your input on this one too Ryan. I hope you have a wonderful weekend ahead.

  • Thanks for the heads up Lisa!

    If I said I didn’t care I’d probably be lying. I mean I’m not going to let Google’s updates affect how I blog and who I build relationships with. It hurts when I get slapped and I don’t understand why. That’s what really gets me upset but for the most part I totally understand why they have to continue doing this. I just wish they were more specific on how people like me can get hit in the crossfires with these updates when I KNOW I’m doing what Google considers correct.

    I appreciate you sharing what to look out for and this video of Matt explaining it a little more. I guess I’m about as ready as I can be.

    ~Adrienne

    • You are welcome Adrienne. I hope this new one is better this time for us, and I have a feeling it may be 🙂 I still hae to tidy up some old stuff and hope to by weekend’s end. Have a great time this weekend Adrienne 🙂

  • Hi Lisa,

    You’ve given some great tips here.

    I wrote a review of Marketing mini classes and checked its ranking a few days later only to find that I couldn’t find it on Google but it was first page on Bing. This got me wondering what I may have done to offend Google 🙁

    After having so long away from work I thought I’d break myself in gently and do some spring cleaning. I deleted over 200 comments, removed links from loads more and corrected any and all broken links on my site.

    I also followed Mayura’s guide on webmaster tools and made sure everything was in place.

    I’ve now left it a week and after reading this post I popped back to Google and done another search for my review…. Yay 1st page 😉

    I never allow spammy comments although I did when I first started, without realising they were spam… another lesson learnt.

    Your tips are spot on and if people go and apply them they’ll be safe when the new slap takes place.

    Thanks for the reminder to set up webmaster tools on Bing as well, I need to get that done ASAP.

    Great post Lisa, thanks very much,
    Barry

    • Hi Barry, I know huh? I should probably delete more old comments that may be spam here as well. I’m still fixing up old posts too. Great that yours now moved onto 1st page Barry. Glad to know things changed. You are welcome and you will like Bing tools as well. Have a great weekend Barry and thanks for your input here.

  • Thanks for the update. i was looking for Punguin 2.0/ it is going to be something really great!!!

  • Hi Lisa,

    Yes, I’m ready! My site is clean.

    I did post regarding SPAM awhile back and said that Google can blacklisted your site if its spammy. They’re looking for sites that has real commentators. But then some of the spammers have gotten smart and even have a gravatar now. But if you examine their site closely it is bogus! So these spammers gets blacklisted on my site as well and absolutely not welcome either.

    Angela

    • Great Angela, it can be hard sometimes to tell and I’ve been getting stricter with them as time goes on. Thanks for commenting today and enjoy the rest of your week.

  • Thanks for telling us about the things we can do to get our sites ready for this next update.

    I’ll be putting this at the top of my to-do list today. I didn’t know there were plugins like WordFence to protect our sites, I’ll be getting that plugin installed myself 🙂

    I never used paid link and I’m always on top of my spam folder so I hope I got those taken care of. I love being social, I’ll admit I was a little shy at first but once I came out of my shell it was on LOL 🙂

    Thank goodness Mayura put those tutorials together for Google, I wonder if he’ll do one for BING 😉

    Thanks again for sharing these tips, hope you’ve had a great week!

    • You are welcome Corina. Yes we must keep those nasty hackers and spammers out. I will check with Mayura if not I will do one. I really like Bing Webmaster tools.
      I hope you enjoy the rest of your day and are not near those tornados there Corina. Thanks for your input 🙂

  • I have been trying to go back and clean up everything on my site. Just when you think your ship is running smoothly, you find out there might be rough seas ahead of you.

  • Ready! As far as I’m concerned, at least. I run a tight ship on my sites, which apparently serves me well. 🙂

  • I don’t worry about these things. My site is clean and good to go as far as I’m concerned. Btw, I don’t care for penguins. Are you ready Lisa?

    • Good for you Bren. I just need to work on broken links and old posts. I may use Fivver for some of it since I have so many sites to work on. Thanks for coming by Bren and commenting.

      • Oh yeah, those broken links are doozies. Sorry for any that are mine 🙁 Good luck my friend.

  • Hi Lisa,

    Ready to take it on 😉

    Ah…just joking! I really wouldn’t bother much about these updates because I know I’ve already taken those steps mentioned, or shall I say it’s a pretty clean slate for me right from the start. I did see this video yesterday and though Matt does say a lot, yet he doesn’t really say much directly if you noticed – just his way I guess so that we all remain geared up on our toes 🙂

    Looking forwards to the update – guess it should come and go as fast as possible so that everyone is a little normal again. Thanks for sharing this with us 🙂

    • Hi Harleena, yes he always says a lot but more in terms not specifics. Always gets me! I look forward to the update too. Thanks for coming by and for your input Harleena, have a great day or evening I should say ahead.

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