Are You Ready For The Next SEO Penguin At Your Blog?

SEO Penguin Is Updating Soon Again – Get Your Blog Ready Today

Will your blog be ready for the next SEO Penguin update? According to Matt Cutts Penguin 2.0 is coming soon! How can you get your website or blog ready today before the penguin 2.0 marches into your site soon? Learn all you can about the upcoming changes and latest updates needed to comply for Google rank in search and Pagerank.
SEO Penguin

SEO Penguin 2.0 – 6 Steps You Can Take Today

  1. Delete Spam – Get Rid of All Spam Now! Spam can hurt your blog or website. If you have spammy comments and you put them in spam, be sure to delete the spam files regularly. The new SEO Penguin 2.0 will not tolerate spam. 
  2. Prevent Hacking – Prevent your website or blog from being hacked. Be sure to change passwords regularly and use hard to detect passwords. No AdMin for your username please! Also use WordFence (a plugin) to help protect your WordPress site. (Thanks Tim Bonner for that plugin tip!)
  3. Delete Paid Links – No buy or selling of links will be tolerated. So if you have any delete, delete, delete. Even paid ads will not pull pagerank. You can have ads but be sure to have disclosure, etc. Your site and the other website will BOTH get penalized by Google.
  4. Get Social – If you are not social yet, social signals will heat up your site’s being found in search. You can see it clear in this chart by SEO moz. Crank up your social signals today! Google+ will be a must.
  5. Be Lovable – Your site or blog should be lovable to users and readers. This comes right from Matt Cutts as you can see in the video below. Sounds easy right? But what does be lovable really mean? It may mean different things to different people, users and readers. This could be a hard one. One must do research from their Google Analytics and surveys to learn more. Or get your site reviewed like the one I just did for Dukeo.
  6. Webmaster Tools – Be sure to use them! If you haven’t yet sign up today and start to use these FREE Google tools. Matt hints that they will be giving more information especially helpful to small businesses. LOVE IT! Don’t forget Bing webmaster tools too. There are differences between the two tools and using both do help. I have found errors from Bing that I did not find from the Google webmaster tools.

Other Penguin 2.0 Changes

  • The last Panda update will udpate itself – and it may soften some past results and not penalize an entire website as it has in the past. This will be refreshing for many webmasters.
  • A different link system is being analyzed and will be different from the past. We have seen that already with some sites being hit in the last updates. I sure hope they give us more information on this update as it rolls out.

The Video from Matt Cutts


Have you taken the 6 steps above to ready yourself for the next SEO Penguin 2.0 coming to your blog’s door soon?

Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others? She has 20+ years experience in marketing/advertising with 6 years experience in content marketing, social media, blogging and SEO. Check out her latest eBook "Learn to Tweet and Thrive on Twitter" now on Amazon.

63 comments On Are You Ready For The Next SEO Penguin At Your Blog?

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  • you should not worry about any update if you are building credibility of your blog and authority of yourself, It’s more important for a person to be successful who is blogging rather than the blog now for which google authorship will play a vital role.

  • Thanks.Nice and informative..

    On my blogwebsites I am changing all my guest author profiles to include their Google+ url, thats if they have one and if they dont well I will be encouraging them to get one asap.

  • I get at least 5 spam comments every day. What plugin stop them for good anyway? Now I’m using Akismet.

    Best regards from I. C. Daniel
    I. C. Daniel recently posted..Wild Brook Valley v 2.2 – Farming Simulator 2013 ModsMy Profile

  • I read somewhere that Google will produce (or perhaps they already have, sorry, I don’t know) a tool which will allow you to stop spammy links from external websites from affecting your own website. Of course, right now those links may be helping you with SERP rankings, but after Penguin 2.0 they will actually hurt you, so you can use the tool to try and remove them.
    James McAllister recently posted..Introduction To Your New iPhoneMy Profile

  • Hi Lisa,
    next penguin update means. It’s again time to be be aware about penguin update 🙁
    Disha recently posted..Bayside Water Taxi Miami Beach – BiscaynExpress.ComMy Profile

  • This is good to know Lisa. I can remember that last panda update which I didn’t know anything about until I saw my rankings go down. This is why the title of this blog post caught my attention LOL …. I was definitely taking notes. Can’t let this happen again. Thanks for sharing!
    Sherman Smith recently posted..The Importance Of Sticking To One Strategy At A TimeMy Profile

  • Hello Lisa, I never gave this much thought because I feel my blog is ready for any change they make. You know Google is always trying to improve the way they do things.

    Thanks so much for sharing the info.
    Robert G recently posted..How-To Spice Up Your Blog With vSlider WordPress Image Slider PluginMy Profile

  • Hi, Lisa:

    Nice summation on steps to take to possibly conquer Penguin or Panda. It’s surprising to hear that someone like (Adrienne above) would get caught in the cross fire as I know she is very relationship minded and probably not too dependent on Google.

    So this is a revelation to me and am sorry to hear. That’s one thing I keep hearing and reading about over and over, how those who are not violating any guidelines are still getting hit.

    Your tips above were quite useful – thanks for sharing.

    p.s. I’ve been meaning to get more active with comments, so expect to see me around a lot more. Hope ya don’t mind another active commenter. He he. Thanks.
    Missy recently posted..My Blog Guest: 5 Minute Video Review and CommentaryMy Profile

    • Thanks Missy and welcome to Inspire to Thrive. Yes, I can attest to that. It can be quite frustrating when you follow the rules and still your site gets lost on Google. I hope the next one is much better than the last few. Active commenters are great Missy, look forward to seeing more from you. Enjoy the rest of the weekend.
      Lisa recently posted..Are You Ready For The Next SEO Penguin At Your Blog?My Profile

  • Not again! Just concentrate on clean blogging. Be honest don’t apply back-door policy, you will appreciated by all type of penguins.
    Majharul Hossain recently posted..How to sell online products from your blogMy Profile

  • This is my first visit to this awesome blog, I’m glad to be here 🙂
    Google is doing a great job in making the web more useful and informative
    Thanks for sharing this awesome post!
    anis recently posted..10 Sweet Ways to Make Easy Cash Online !My Profile

  • It is quite frustrating for me because I do own one forum which gets lots of forum posts everyday. Now sometimes there are some questions that are asked on multiple forums even if the user is genuine user. I cannot make up my mind if that would be considered as spam or not and it is good news that entire site is not being penalized just because of some pages.
    Keral Patel recently posted..5 Ways to Optimize your WordPress SiteMy Profile

  • Good advice because I never keep on all that stuff, but I will now. I delete spam all the time, but what I noticed is that they tend to pop up on our blogs late at night when everyone is supposed to be sleeping. Once I noticed it I put the comment moderation back on my blog to combat that crap.

    In regards to hacking, I can’t believe people actually still use “admin” as their login. I never did that thankfully, but didn’t realize later when I got serious about blogging how lucky I really was. I change my password every 3 months to make sure that my investment doesn’t get screwed up. I had one blog friend lose everything from some idiot and they NEVER backed up their website at all. They couldn’t afford the usual back up systems, but I told them, they could do it via their WordPress panel (that’s a blog post Lisa) with Hostgator. Not sure how all that works if it was needed, but if they can restore my site with the content already there, I am good.

    I appreciate these tips because I don’t think I am ever ready for these penguin updates. Thanks Lisa!
    Sonia recently posted..Blogger Spotlight: Cynthia Tolbert-Wilson, RichlyMiddleClass.comMy Profile

    • Hi Sonia, it’s not easy always keeping up on it with so many changes either. I get spammers anytime of day or night. I know – admin? Geez, that should be the first thing WordPress tells them as they are signing up – to change it! I love how the backup works with Hostgator and I also use the c-panel now to back mine up too. I almost lost mine in the beginning and am always backing up after each new post. Have a great weekend Sonia and thanks for popping by and commenting.
      Lisa recently posted..Are You Ready For The Next SEO Penguin At Your Blog?My Profile

  • Hi Lisa,
    Love your blog!
    Thanks for the heads up about the pending Penguin update. Don’t you just love Google 😕
    I appreciate the check list you provided.
    I am going to take care of this today!
    Thanks and enjoy your weekend.
    Tonya Stephens recently posted..PLR | Private Label Rights Content : Pros and ConsMy Profile

  • Hi Lisa,

    Excellent Lisa 🙂 Keeping everyone up-to-date about upcoming SEO changes before their sites being penalized.

    I truly believe if we never touch on blackhat SEO, Google shouldn’t be rude enough. But still Google algorithm is not perfect enough and keep all good sites away and get the bad once. So it’s always good to double check and see if something wrong with our blogs or websites.

    Recently I’ve read Google taking down thousands of linksellers too 🙂 They should have done that before all the SEO updates. Anyway we can predict more good with SEO updates in future 🙂 Well, still we don’t know what will happen though. Google is unpredictable, isn’t it Lisa? 🙂

    I think I’m safe here and so far Penguin and Panda wasn’t irritating for me as I heard from others Lisa 🙂

    Thanks once again for sharing about what about to come and keep us up-to-date 🙂

    Hope you havin’ a wonderful day there dear 🙂

    Mayura recently posted..How to Change HTML Header Tag for Post Title in BloggerMy Profile

  • Hi Lisa, I run a squeaky clean ship but every so often my traffic from Google drops off unexpectedly without reason. It always crawls back up but the variance can be frustrating. Google is my biggest source of traffic, but the percentage of traffic I get from them has been dropping. I figure that’s a good thing because it’s risky to be too dependent on any one traffic source.
    Carolyn recently posted..GeoGuessr – How Well Do You Know the World?My Profile

  • Thanks for the heads up.

    I better delete the spam in my spam folder. I didn’t realize that spam in the spam folder was just as bad as live spam. I removed broken links with a broken link plugin I use. I think it’s called BrokenLinkChecker. I can’t remember. I do have some problems with picture attachments. Way back when, I accidentally deleted some picture file attachments. I know enough about website tech stuff to be dangerous.
    Lauren recently posted..Food, You Are Dead to Me!My Profile

  • Jennifer Cunningham

    The post was right on point. I hope the update moves me up in rank. There are no spammy links that I know of. And I try to stay lovable to all my readers. This will be my first penguin update so I’m a deer looking into the headlights. Thanks for your suggestions.
    Jennifer Cunningham recently posted..How to Promote Your BlogMy Profile

  • Hey Lisa

    I appreciate the mention :-)!

    I hope I’m loveable so I’m almost there with preparations for Penguin.

    I do have some ads on my site and I have disclosure on my Terms page and my Resources page. I just don’t know if that’s going to be enough. Do you think the disclosure needs to be on every page that you show an ad? I think that would be a step too far.

    Thanks for the heads up Lisa. I really wish Matt Cutts would be a little bit more specific sometimes.
    Tim Bonner recently posted..BzzAgent Let’s Me Try Out Free Stuff!My Profile

    • You are welcome Tim, everyone is loving the WordFence you suggested. LOL, your site is lovable. I think the disclosure should be enough Tim. I think what he meant is it will not pass pagerank because of where the ads link to. I wish he would be more specific too Tim. It sure would help! Have a great day and a nice weekend ahead there Tim.
      Lisa recently posted..Are You Ready For The Next SEO Penguin At Your Blog?My Profile

  • These Google updates kill me! You probably know how I feel about that whole thing 🙂

    It seems to be getting easier to do something wrong and punishable by Google-death and harder to get things right so you’ll actually have some search success. I think Google is tightening up little too much and in their attempts to squeeze out spam they’re wrecking search for small biz.

    I guess we’ll have to see what happens next. And until Bing cranks it up, we’re stuck with penguins@
    Carol Lynn recently posted..Questions That Readers Want Answered In Your Marketing ContentMy Profile

    • Hi Carol, yes, you and I both. I think this one will be better as they will not punish an entire site over something and will try to be more helpful for small businesses. At least that’s what the man says. I sure hope so! Yes, we musn’t forget about Bing. Thanks for coming by Carol and have a great day and weekend ahead.
      Lisa recently posted..Are You Ready For The Next SEO Penguin At Your Blog?My Profile

  • Hi Lisa,

    Great article and thanks for the update. I uploaded the ‘wordfence’ to my site and liked it: ” No problems” Yeah! 😛 How do you get reviews of your site? I have done reviews for people on Alexa. Is that what you mean? Loved it! Sally
    sally brown recently posted..Are You Overwhelmed? Are You Pulling Your Hair Out?My Profile

  • Lisa – These are some awesome points you have mentioned, thanks for the early update on this.

    I did read Tim’s article on Wordfence and I have it installed in all my websites. It does help to keep tab on what is breaking, which plugin needs an update etc.

    Rest all are fine, but I still have some paid links in some of the articles. I have mentioned that in my disclosure, hopefully that will help keep those “penguins at bay”.

    Thanks once again.
    Praveen Rajarao recently posted..Google ‘All Access’ Service launchedMy Profile

  • Hi Lisa,

    I love the emphasis on being social! If you share, and engage, and connect, you gain the trust of your target market and Google.

    The Big G realizes how giving freely and connecting with people influences the entire net. We literally lift the collective vibe of the web with each share and engagement, because we all help one another, and all benefit.

    Thanks for sharing!

    Ryan Biddulph recently posted..3 Tips to Quickly Develop an Entrepreneurial MindsetMy Profile

  • Thanks for the heads up Lisa!

    If I said I didn’t care I’d probably be lying. I mean I’m not going to let Google’s updates affect how I blog and who I build relationships with. It hurts when I get slapped and I don’t understand why. That’s what really gets me upset but for the most part I totally understand why they have to continue doing this. I just wish they were more specific on how people like me can get hit in the crossfires with these updates when I KNOW I’m doing what Google considers correct.

    I appreciate you sharing what to look out for and this video of Matt explaining it a little more. I guess I’m about as ready as I can be.

    Adrienne recently posted..Paying Tribute To 20 Fabulous Twitter FriendsMy Profile

  • Hi Lisa,

    You’ve given some great tips here.

    I wrote a review of Marketing mini classes and checked its ranking a few days later only to find that I couldn’t find it on Google but it was first page on Bing. This got me wondering what I may have done to offend Google 🙁

    After having so long away from work I thought I’d break myself in gently and do some spring cleaning. I deleted over 200 comments, removed links from loads more and corrected any and all broken links on my site.

    I also followed Mayura’s guide on webmaster tools and made sure everything was in place.

    I’ve now left it a week and after reading this post I popped back to Google and done another search for my review…. Yay 1st page 😉

    I never allow spammy comments although I did when I first started, without realising they were spam… another lesson learnt.

    Your tips are spot on and if people go and apply them they’ll be safe when the new slap takes place.

    Thanks for the reminder to set up webmaster tools on Bing as well, I need to get that done ASAP.

    Great post Lisa, thanks very much,
    Barry Wells recently posted..RSS Title Errors Now CorrectedMy Profile

  • Thanks for the update. i was looking for Punguin 2.0/ it is going to be something really great!!!
    Evan recently posted..Top Showcase – Industrial WordPress themes 2013My Profile

  • Hi Lisa,

    Yes, I’m ready! My site is clean.

    I did post regarding SPAM awhile back and said that Google can blacklisted your site if its spammy. They’re looking for sites that has real commentators. But then some of the spammers have gotten smart and even have a gravatar now. But if you examine their site closely it is bogus! So these spammers gets blacklisted on my site as well and absolutely not welcome either.


    • Great Angela, it can be hard sometimes to tell and I’ve been getting stricter with them as time goes on. Thanks for commenting today and enjoy the rest of your week.

  • Thanks for telling us about the things we can do to get our sites ready for this next update.

    I’ll be putting this at the top of my to-do list today. I didn’t know there were plugins like WordFence to protect our sites, I’ll be getting that plugin installed myself 🙂

    I never used paid link and I’m always on top of my spam folder so I hope I got those taken care of. I love being social, I’ll admit I was a little shy at first but once I came out of my shell it was on LOL 🙂

    Thank goodness Mayura put those tutorials together for Google, I wonder if he’ll do one for BING 😉

    Thanks again for sharing these tips, hope you’ve had a great week!
    Corina Ramos recently posted..Toot Your Horn Tuesday 05-14-13My Profile

    • You are welcome Corina. Yes we must keep those nasty hackers and spammers out. I will check with Mayura if not I will do one. I really like Bing Webmaster tools.
      I hope you enjoy the rest of your day and are not near those tornados there Corina. Thanks for your input 🙂

  • I have been trying to go back and clean up everything on my site. Just when you think your ship is running smoothly, you find out there might be rough seas ahead of you.
    Cynthia recently posted..Why is there so much uproar about my rights and my breast?My Profile

  • Ready! As far as I’m concerned, at least. I run a tight ship on my sites, which apparently serves me well. 🙂

  • I don’t worry about these things. My site is clean and good to go as far as I’m concerned. Btw, I don’t care for penguins. Are you ready Lisa?

  • Hi Lisa,

    Ready to take it on 😉

    Ah…just joking! I really wouldn’t bother much about these updates because I know I’ve already taken those steps mentioned, or shall I say it’s a pretty clean slate for me right from the start. I did see this video yesterday and though Matt does say a lot, yet he doesn’t really say much directly if you noticed – just his way I guess so that we all remain geared up on our toes 🙂

    Looking forwards to the update – guess it should come and go as fast as possible so that everyone is a little normal again. Thanks for sharing this with us 🙂
    Harleena Singh recently posted..Why You Should be Respecting the ElderlyMy Profile

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