A Guide: How to Take Your Marketing to the Next Level

As a business owner, you will need the skills to market (promote) your product or services. But are your skills good enough to take your business to the next level? Let’s take a look at how we can take steps to boost our marketing skills.

up your marketing

How to Enhance your Marketing for a Win-Win

In the world of marketing, you cannot afford to stagnate for too long. You have to constantly look for ways to push your advertising campaigns forward, and you always have to try to adhere to the very latest trends of the day. If doing all of this seems far too big of a stretch for your current marketing capabilities, then you might want to consider taking your advertising endeavors to the next level.

Only when you get your finger on the pulse and improve the way you market your business can roll out campaigns that engage and resonate with the audience. To find out how you can take your marketing to the next level, make sure to read on.

'Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock, Vice-Chair of GE Click To Tweet

Study Your Advertising Past

You have to study your advertising past to see where you’ve both succeeded and failed with regard to your marketing, as that will give you a better idea of what you can do to better your chances of success going forward.


When it comes to your digital marketing exploits, especially, you might want to consider making use of Google Analytics. If you do, you will be able to unearth all sorts of useful facts regarding both your best and worst advertising content. In order to get the most out of Google Analytics, you should:

> Set a custom date

> Behavior

> Site Content

> All Pages

> Comparisons

> Avg. Time on Page

> Pageviews

> Analyse your content list (more green bars equals enhanced popularity)

Become Adept at Marketing Yourself

As a business owner, you’ve probably not had much time in the past to become a marketing guru. As everything that your company does runs directly through you, however, you might want to consider becoming adept with regards to the art of advertising.

Quite simply, the more knowledge you have over this subject, the more informed your final decisions will be with regard to it.

Taking your marketing to the next level is never going to be an easy task. Click To Tweet

Fear not, you don’t necessarily have to take the advice laid out by Agility PR and earn qualifications in order to become adept at advertising. There are a plethora of simple yet effective ways to learn this kind of skill, one of which is to play the game of poker.

social media management

Yes, poker! Whether you play it virtually via Unibet or whether you plonk yourself at a real-life table for an evening, taking part in this activity will teach you all about a key marketing skill, pattern reading.

You’ll naturally find yourself reading the patterns of your competitors’ plays, and you’ll then find yourself making more informed decisions on what you can do to better your chances of success during the next stage of the game.

The Result

As a result, you’ll be sure to step away from the table with a far keener eye for patterns. You’ll then be able to put this eye to good use when it comes to spotting what advertising trends are resonating with the audience, and subsequently what you can do to incorporate them into your own campaigns.

Taking your marketing to the next level is never going to be an easy task. You will make it a lot easier for yourself, though, if you heed the above advice.

Taking your marketing to the next level is never going to be an easy task. #marketing101 Click To Tweet

What are some other techniques you could try?

As for customer reviews to find out what your audience really wants. Once you figure that out, build on that. Your audience can be a major role player in taking your marketing to the next level.

Let us not forget to hone in on what our competitors are doing as well. It never hurts to look and learn from their successes and failures. Add a bit of a spin on their campaigns and give it a try for yourself.

What techniques have you tried and were they successful? Are you willing to take your marketing to the next level? It’s never too late!


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  • Hi Lisa,

    Playing with a different marketing strategy is never been easy as we can’t expect the conversion for the business with every technique. Some strategy can be work better and others may not. So, in terms of taking your marking goals to the top level, we all should give an intense focus to the marketing strategy first. You are absolutely right, in this digital world expecting the business goals with a little marketing basic is not enough at all. It’s important to check how your campaigns are running, is your target audience showing interest or not, the demographics, the ratio between reach and impression and other methods as it surely plays a major role in terms of seeing which marketing strategy working or which isn’t. You again share the great article, there are many points that we need to implement.

    Thank you for sharing.

  • Mari Alonso says:

    Hey Ms. Lisa,

    This is a great post with strategies I’ve not heard about. I will definitely check out Unibet, as it’s new to me.

    I do use Google Analytics but don’t seem to make much headway because of the plethora of key words already used.

    Thanks for sharing your wisdom.


    • Lisa says:

      Thank you Mari 🙂 I also user Ubersuggest for keywords but Google Analaytics can provide a wealth of info. I hope you have a great new week Mari!

  • Dana says:

    Hi Lisa,

    Unibet sounds interesting. I’ve never heard of it.
    I’m the first one to admit that I create a ton of content, but when it comes to marketing, I can always use new strategies.
    I’ve used Google Analytics in the past, but I use Keywords Everywhere more these days.

    Thanks for putting this together 🙂

    • Lisa says:

      Hi Dana,
      Thanks for coming by on this one. I haven’t tried Keywords Everywhere, do you really like it? I love Neil Patel’s Ubersuggest Tool for them now. Have a great Thursday Dana 🙂

      • Anil Agarwal says:

        Hi Lisa, excellent topic.

        To take your marketing strategy to the next level, you really need to understand your core audience. It’s also important to analyse your competitors to see what strategies they are implementing to grow their sales.

        As you said, marketing in 2019 is NOT easy at all. Almost every industry is becoming saturated and you need to put yourself as an expert in your niche to stand out and take your profits to the next level.

        Otherwise, it becomes almost impossible for anyone to build a successful online business that actually survives in the long run. Thanks for sharing the post.

        • Lisa says:

          Thank you Anil. That’s for sure on the not being easy anymore at all. So many people I’ve run into over the years think they can put up a website and magically start to sell things. I wish I had a magic wand for them but it really times time and money. Thanks for your input on this one Anil. Happy Monday and new week 🙂

  • Moss Clement says:

    Hi Lisa,

    Your tips are practically genuine and actionable. I agree with as well, that blogging is 90% marketing. I believe that is why they say “content is King.” Because in every business undertaking, you need content to reach your target market with your brand message, and that’s how blogging takes the lead in marketing.
    Thank you for sharing!

    • Lisa says:

      Hi Moss, thank you. I like that “Blogging takes the lead in marketing.” Nice quote there Moss. I appreciate your coming by and have a wonderful day and rest of the week there 🙂

  • Hi Lisa,

    Marketing is 90% of blogging.
    Yet so many bloggers make it 10%.
    But you’ve given some simple guideposts for getting it to the next level, whether or not you like poker 🙂


    • Lisa says:

      Hi Donna, you are so right about that! 🙂 Blogging does take a lot of marketing behind it to work well. Poker wasn’t my favorite card game but I do like rummy 500 🙂 Thanks for coming by and I hope the heat wasn’t too bad up your way Donna. Have a great rest of the week!

  • Hello Lisa,

    Marketing is a very dynamic world. In this competitive online world, You have to explore and implement new ideas to skyrocket your marketing campaigns. Using proper strategies can improve your campaigns and bring some good results. Thanks for sharing these helpful tips.


    • Lisa says:

      Hi Vishwajeet, it really is and it has gotten more competitive since I’ve started here on Inspire To Thrive. You are most welcome. I hope you have a great day and nice week ahead there Vishwajeet.

  • Aadarsh Roy says:

    Hey Lisa mam,

    Great post with great marketing tips. I truly like the points that you have listed out for a marketing growth. I totally agreed with you that taking the marketing to the next level is not an easy task and it require several marketing strategy, skills and much efforts. Studying the marketing past are really important, as it helps to get more better ideas and also provide better understanding. Customer reviews also vital and matters a lot, as it helps to know about the
    audience needs and requirements and will also provide better understanding. Adopting these tips will be a great helping hand and following these tips will absolutely take the marketing to the next level of growth.

    Really helpful post with helpful tips and Thanks for sharing.

    • Lisa says:

      Hi Aadarsh, thank you. Oh yes, it is harder than ever before to do marketing both online and offline. They were so many more channels today than ever before and more competition along with them! Knowing our audience better and being able to customize is really imporatnt today. Thanks for coming by and have a great day! 🙂

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