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Will The Facebook Graph Search Change Social and Search?
Will the Facebook Graph Search be a Game Changer for Social Media and Search?
Yesterday Facebook announced their new Facebook graph search now in beta. You must sign up if you want to be one of the first to test it out. You can also watch a video by Mark Zuckerberg explaining how this new Facebook graph search will work.
What Can You Search for on the New Facebook Graph Search?
- Find people with similar interests to yours.
- Find restaurants, music and more through your friends.
- Find photos your friends took.
- Find photos you were tagged in.
- You can find people, places and things that were shared with you or those that you shared via Facebook.
What Will This New Facebook Graph Search Do?
It will help you to search for things, people, interests, photos and places more easily via Facebook and you would not have to go on to Google to search for these. You will find the “answer” on Facebook and not mere “links” as you would on Google. You could ask which friends like a particular restaurant for a recommendation. If what you are looking for can’t be found it will be sent over to Bing. (Ouch to Google).
What About Your Privacy on the New Facebook Graph Search?
Your own privacy settings determine what is searchable via the new open graph search. Facebook will also be rolling out new privacy features soon. If you come across photos of yourself that you don’t like you can ask the person who posted them to remove them. If you have photos that you shared publicly those could be found. If you only shared with your family, only they would find them via the graph search. You can visit your activity log to change your settings and manage what will show up in the graph search.
What Will This Facebook Graph Search Mean For Businesses?
If a business wants to be found via Facebook graph search they must have a page set up and be sharing information to be found. Businesses may consider advertising on Bing vs. Google as Facebook has 1 billion users that could be doing searches there.
What do you think of the new Facebook graph search features?
Have Your Facebook Likes Fallen Away Like The Fall Leaves?
Have Your Facebook Likes Fallen Away?
Have you noticed a dip in your Facebook likes recently? Did you wonder what happened? Facebook likes on Facebook pages seem to have fall away like the fall leaves this time of the year. How can we pick them up?
Can we pick up our fallen Facebook likes?
It doesn’t appear anytime soon. It’s a good thing in some ways. It helps the integrity of the Fan pages and one cannot just purchase bulk likes. I had done a post on this a while back about a company that did it and I was compensated for it by likes. Guess what? Those likes disappeared about a week ago.
Facebook wrote about this on their website but what I find a little ironic is that they still sell ads for people to purchase likes. Hmmm. Thoughts? I believe their ads give people a choice to like a page or not. It’s a suggestion only not a guaranteed sale like some of the other companies were selling. If you read the comments on Facebook’s page about this, it is interesting to see that some page administrators likes went missing too!
The Benefits of Quality Facebook Likes
- Users are truly interested in your page or brand
- Users may purchase more from your brand
- You are not wasting posts on uninterested parties (if your posts are getting seen now, more on this on the post I did yesterday at Logallot)
- It could help your Edgerank on Facebook – The smaller the numbers and the better engagement and likes you’ll get on posts thus bringing up your Edgerank
The Downside of Less Facebook Likes
- Your brand may appear small with less likes
- Your fans may wonder why everyone ran away :)
- Less fans to reach and less friends of fans to reach
How You Can Get More Facebook Likes Now
- Include your Facebook logo in emails to customers and encourage likes
- Use other social sites to promote your Facebook page but not with every tweet or pin, (it would get annoying!, if I wanted to be on Facebook I would be there and not over on Twitter, Google+ etc)
- Purchase ads on Facebook directly
- Include your Facebook logo on business cards, in print media, anywhere your business is have your Facebook page there too
Did you lose any Facebook likes on your pages or notice any of big brand pages losing theirs?
Do you believe this was a good move on Facebook’s part?
Is Facebook Planning To Roll Out A Want Button?
A Facebook Want Button – Really?
*This post was submitted by Ryan of First Home Alarm.
There is news on the internet that Facebook would be soon coming out with a want button that is similar to the existing “like” and “share” buttons. It is believed that this would be similar to Amazon’s wish list. They said it could revolutionize the way people express themselves in the social media. It also has the potential to completely change digital advertising. The question that remains in everybody’s mind is whether we would like to publicize every like or want of ours, to online marketers?
It is projected that, similar to the “like” button, the want button plug-in would give a great boost to Facebook’s ongoing advertising campaign. Despite the approximate total of one billion users and advertisers that Facebook has, the complaint is that the social marketing giant does not make much money in comparison with the other social media sites.
On an average, market statistics say that Facebook makes only about 6.2 odd cents for every hour an user spends on the social platform. This is about 5% of the amount that a competitor social media platform (LinkedIn) makes under similar conditions. Now that the IPO is over and Facebook has gone public, it is obliged to justify to its shareholders the reason for such a large difference in ad revenue. Obviously, Facebook has to come out with a more compelling product that will justify these unfounded estimations.
Facebook hopes that the want button plug-in button could be that product. This plug-in will not only give an idea on consumer behavior and patterns but it would also generate a feedback on user needs and desires for similar products and purchasing preferences. Naturally, this would only please the advertisers and in return increase FB’s ad revenue.
There is also the possibility that the average Facebook user will like and benefit from the want button plug-in. There is no shying away from the fact that online advertising is a reality and is here to stay. Hence, if a consumer receives relevant advertising info via Facebook, they would only benefit from it. In other words, assuming that a consumer has expressed his desire to purchase a product when it goes on sale by using the want button, Facebook would let him know about it when the product actually goes on sale. Not only the user gets to buy the product at a discounted price, but Facebook also gets advertising revenue. In short, if used in an ethical manner, everybody stands to gain from the want button.
According to market statistics, the minimum amount of time a Facebook user spends on the platform is over 6 hours a month and this only highlights the enormous reach that Facebook has. It is likely that users who already have the “like” button would adopt the want button. Hence, as the “want” and “like” buttons develop, Facebook will be able to generate a preference graph for each user, and this will be of great use to the advertiser, as they will be able to target preferrabilities and brand preferences to a selective target audience using the Facebook platform.
Will you be using the new want button?
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*This post is not a sponsor and I am not being compensated for it.
Customizing Your Facebook Posts
Customized Facebook Posts
Did you know you can just share your Facebook post with one person or everyone? I am not a big fan of posting a lot on Facebook because I know it turns some family and friends off. I’ve been putting people in lists and categories to share with those that may be interested in just blogs, causes or newsy items. Cute pictures and quotes I share with everyone (most of the time) on Facebook posts.
What type of lists would you like to make? Besides the one Facebook suggests you can make your own lists to customize where your posts go to.
Here are samples ones you could create for your Facebook posts:
- Close Friends
- Close Family
- Family – Wish They Weren’t
- Co-Workers
- Bloggers
- Animal Lovers
- Causes
- Kid Stuff
- Age Stuff
- Funny People
- Religious People
- Political People
- Pretend Friends
- Media People who don’t have pages
What other categories would you add to your own list?
Do you know what the #1 reason is for people to unlike you or your brand on Facebook? It is
POSTING TOO FREQUENTLY!
44% of people responded that if a brand or person posted too frequently they unliked them. Another reason is if you become repetitive or boring on your Facebook posts. So think twice before you post something you may have posted already or get a little more creative with your Facebook posts. Of course the more friends or people in your lists you have the more you can post. It’s a numbers game.
Besides posting you should also be engaging with others on Facebook. Leaving comments and not just liking other’s shares. It is amazing to see that only about 3% of people on Facebook really engage. For pages it is just 1%. So many people like to sit on the sidelines and watch what everyone else is doing, ever notice that? I’ve noticed since adding a few bloggers they are the most engaged. Of course we love to talk, right?
So for pages it has gotten harder with Facebook who is trying to get us to buy ads to get higher engagement. There is a petition for Facebook page owners to sign if they are not happy about the recent changes there.
Have you noticed a drop in engagement for your Facebook Pages? And Do you unlike someone or a brand page if they post too frequently?
Do Your Facebook Fans Cheer Your Brand On?
Facebook Fans
Everyone tries to get more Facebook fans for their Facebook page. Whether you decide to promote the page on your own or pay for likes, brands are trying different ways to gain more Facebook fans. But are your fans cheering your brand on or have they disappeared into the woodwork?
Many times people will like a page and then may never see the page again – either because the page does not post anything for a long time or it gets lost in the Facebook stream. The more a person has in their feed the less chance they will see a post. So the more Facebook fans you have, the more you can post. When we first started our Facebook fan pages for our eCommerce sites we posted about once per week and the more fans we got we started posting almost daily. You can check the insights available now on Facebook to get an idea of how many people you are reaching. If you download the info (It goes into an Excel document) you will be able to find even more info than glancing at the Insights on Facebook itself. There will be more info than you probably need to know but it is an informative tool to see what works and what doesn’t work on your postings. Here are some things you’ll see:
- Daily and weekly – people talking about your page
- Daily number of stories created on your page
- Daily new likes and unlikes
- Lifetime likes
- Daily friends of fans who liked your page
- Daily page engaged users and weekly too/li>
- 28 Days page engaged users/li>
- Daily reach, weekly reach
- Organic reach by day, week and
- Paid reach by day and week
- Daily and weekly viral reach (when someone sees it from a friend and creates them to act – a like, comment, tag or share)
- Total viral impressions by day, week and month (being seen)
- Page views from those logged in daily and weekly
- Reach of page posts by day, week and month
- Consumptions - by day, week and month (Consumptions are any clicks that generate stories - not likes)
- Negative Feedback, on daily, weekly and monthly.Here is what I found on negative feedback: This is measuring the negative feedback options that exist on Facebook, which means reporting on clicks that occur on news feed stories (any time a user hides or reports a news feed page post as spam).
It was interesting to learn that people can mark your posts as spam or hide your posts. I tend to do that myself sometimes for our nursing scrub site as I don’t want to fill my personal Facebook page with brand promotion. I saw those in the negative feedback via the excel spreadsheet.
Each business page is unique and what works for one page may not work for another. So be creative and experiment to have your fans really cheer your brand on! Check your insights to gauge how different posts on your page work. Then, let your Facebook fans cheer your page on: Go brand!
Of course the more Facebook fans you have the better your chances of getting engagement and having fans cheer your brand on. If you only have 50 likes you may not get any engagement as statistics show only about 1% of Facebook fans engage with brands. That is only 1 out of every 100 or 10 out of every 1000! So that is why it is important to gain more fans on your pages either by working very cleverly to gain them, offer a giveaway or purchasing them directly through Facebook or a company like Buy Facebook Likes where for as little as $27 you can receive 500 likes.*
What have you found that helps your fans cheer your brand on your Facebook Page ?
*Discloure: I am being compensated in likes for this mention of Buy Real Fans and Likes.
