Foursquare Becoming Swarm with Personalized Local Search
Foursquare becoming Swarm is starting today with some changes. Foursquare hasn’t really updated much since 2012. I received an email from them and was surprised to learn I’ve checked in 1187 times since using their app. I love it to keep track of where I’ve been. It’s like a diary to me. I can go back and see what date I went where. It helped me when going to mom’s doctors appointments. I used to check into the hospital etc. Other times if I forgot a restaurant I could go back and look it up. It’s also great for traveling and remembering the places you visited. I used it last year on my San Diego / Arizona trip.
The new Swarm is the beginning of “personalized local search”. You must first download Swarm to use it. Swarm is available on the App Store and Google Play. Swarm has saved all your Foursquare info for you. I tried to login via my desktop but that option doesn’t appear available yet. (Foursquare did have that option and I liked it to set up goals of places to go and things to do.)
Foursquare has been built with the help of a 50,000,000-strong community, with all their tips, check-ins, photos and more. All of your check-ins and history will continue to help shape your recommendations.
Personalized Local Search
What is personalized local search? It lets you know what is 500 feet away, a short walk away (1 mile), nearby (5 miles) and in the area (20 miles. ) You can find friends just like before with Foursquare. You can search for things within any of these perimeters. Imagine going somewhere you have never been and want to search for a restaurant or a particular type of business? You can see recommedations from others on the places before you decide to go.
With Foursquare becoming Swarm no two people will have the same experience with this new updated app. Once you teach Foursquare a couple things about you like tastes, follow experts, or even just walk around for a few days – the new app will be 100% yours. I’m looking forward to using this new app today. How about you?
What Can Swarm Do For You?
If you are a business it’s a great way to see who your customers are. It lets you know what people think of your food, products, etc. It can give your business many insights. You will be able to advertise on Swarm like Pepsi and Proctor & Gamble have. Foursquare already has more ad revenue this year than they did for all of 2013. With Foursquare becoming Swarm this revenue may increase dramatically.
If you are using it for personal use it is a great way of keeping a diary of places you visit and go to. It can help you choose places by reviews and location. You can connect with others you know on social media and engage with them on Swarm too.
What do you think of Foursquare becoming Swarm?
Have you used Foursquare much or at all?
She has 20+ years experience in marketing/advertising with 5+ years experience blogging, social media and SEO. Get her new eBook Tweeting Like It's 2nd Nature Today!
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