When Are Deals a Real Deal During the Holiday Rush Season?
When are deals really a deal? I was home on Thanksgiving morning watching my email flood with this sale and that sale. Only one message made me spring into action. Origins. They rarely lower their prices or offer $10 off $25. When are deals really a deal? Would you know if you saw one?
The other specials that kept on coming in my email were not things I was in the market to purchase. Those offers simply when into my trash bin. That morning I knew I needed make-up. So when that Origins email arrived, it was a no-brainer for me. I was ready!
Spotting The Real Deals
- Know your prices. If you know your prices you will know when an item is marked down.
- Shop around. Don’t just take one store’s word for it.
- Keep on eye out on what you need to buy. That way when it goes on sale you will be ready to spot the deal!
- Look for deals. There are many deals now available. Read your emails and your local newspaper.
- Sign up for emails from your favorite stores. That way you can keep track of their special offers.
- Keep a wish list on their website. No forgetting what you found at their shop.
- Don’t forget your time and gas costs. It may cost a little less at the store but online would save you precious time and gas money.
Not All Deals Are Money Saving
Just because something is on sale at a reduced priced does not mean you will save money. Remember ever dollar spent is money spent. Really think about your purchase before you hit the order button. Will it help you or someone else in your life? Do you want to help that store out that doesn’t pay their workers well? Is it a local company or a friend’s website that you trust and want to purchase from? A lot goes into making a decision before someone hits the buy now or order now button.
The Psychology Behind The Sales and What We Can Learn
Retailers work long and hard to get you to spend your dollars. They understand what makes you FEEL you have to purchase. JCPenney learned this lesson almost too late when they changed their marketing strategy over a year ago. Shoppers were used to going to JCPenney and getting a deal. They thrived on it. When JCPenney made everyday low prices a strategy many found it boring and did not spend the same amount or any money at all there. JCPenney lost 25% of their sales! Other retailers learned too that a simple single price structure was not the way to go. Many shoppers love the thrill of getting a good deal via a coupon or special price. This may be something for you to consider when selling items on your blog. Don’t forget about the colors you use too when promoting products online. The colors you choose can also make a difference.
If you are having #deals today or Cyber Monday feel free to include them in your comments and I may add them to my deals page.
You can check out my DEALS page for the latest offers.
Other Online Deals For Bloggers:
Just Ask Kim has a huge list for you of plugins, themes, etc. to check out
Kim Karst has Twitter Muscle and LinkedIn Intensity Deal
Do you shop for deals, convenience or just when you need something?
2nd Image courtesy of Stuart Miles at FreeDigitalPhotos.net
She has 20+ years experience in marketing/advertising with 4 years experience blogging, social media and SEO.
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