Will The Facebook Graph Search Change Social and Search?
Will the Facebook Graph Search be a Game Changer for Social Media and Search?
Yesterday Facebook announced their new Facebook graph search now in beta. You must sign up if you want to be one of the first to test it out. You can also watch a video by Mark Zuckerberg explaining how this new Facebook graph search will work.
What Can You Search for on the New Facebook Graph Search?
- Find people with similar interests to yours.
- Find restaurants, music and more through your friends.
- Find photos your friends took.
- Find photos you were tagged in.
- You can find people, places and things that were shared with you or those that you shared via Facebook.
What Will This New Facebook Graph Search Do?
It will help you to search for things, people, interests, photos and places more easily via Facebook and you would not have to go on to Google to search for these. You will find the “answer” on Facebook and not mere “links” as you would on Google. You could ask which friends like a particular restaurant for a recommendation. If what you are looking for can’t be found it will be sent over to Bing. (Ouch to Google).
What About Your Privacy on the New Facebook Graph Search?
Your own privacy settings determine what is searchable via the new open graph search. Facebook will also be rolling out new privacy features soon. If you come across photos of yourself that you don’t like you can ask the person who posted them to remove them. If you have photos that you shared publicly those could be found. If you only shared with your family, only they would find them via the graph search. You can visit your activity log to change your settings and manage what will show up in the graph search.
What Will This Facebook Graph Search Mean For Businesses?
If a business wants to be found via Facebook graph search they must have a page set up and be sharing information to be found. Businesses may consider advertising on Bing vs. Google as Facebook has 1 billion users that could be doing searches there.
What do you think of the new Facebook graph search features?
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About Lisa
Helping Others to Thrive Online Through Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others?
20+ years experience in marketing/advertising with 3 years experience blogging, social media and SEO.
73 Responses to Will The Facebook Graph Search Change Social and Search?
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Informative Lisa!
I did hear about this change yesterday but never really knew all the details as well as you mentioned them here. I wonder how much it would really affect us, if we don’t really get deep into it. I for one am not too keen on making changes and remain happy with what we have presently on Facebook!
But this surely is useful for those who are wanting to look up new places or people. Nevertheless, I think we would learn more about it in the coming days or once we really give it a real try – isn’t it?
Thanks for sharing this with all of us.
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Harleena Singh recently posted..12 Steps to a New Beginning in Life
Hi Harleena, yes I thought it was interesting and had to check it out. I did sign up for the beta, have you? Thanks for coming by and for your input. Have a great day.
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Facebook is always changing and I don’t know if I like all this change so fast. I also heard they have a new android app to help manage fan pages that is separate from regular facebook pages. I have to check it out some more.
Kita recently posted..Baked French Toast
The android fb page manager app is awesome imo! Been using it since Monday!
Brenda recently posted..Wordless Wednesday
Yeah I have used the app too and it is without doubt a very good application.
Yes, I really like it Brenda. I checked it out after you told me about it. I had downloaded it and hadn’t checked it til you mentioned it. Very cool!
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Yes Kita, they are – they change faster than we change our underwear! I love the new app. Did you download it yet?
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Hi Lisa
Great article. It’s pretty clear that Facebook only sees its users as “lucrative mountains of data”, eagerly selling us to what ever company. I understand that Facebook is a company, but each update shows to me that Facebook doesn’t really care about my private information.
Aashirya recently posted..Popular Alternative Fitness Trends for 2013
Hi Aashirya, yes I think they are really trying to find ways to monetize the site and I can’t blame them since they are a business. They are probably trying harder since they went public. Maybe they should have stayed a privately held company instead. Sometimes its all about the stock with public companies. It’s a shame really. Thanks for coming by and for your input.
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Hi Lisa,
That’s a most awaiting feature of Facebook
Now Google gotta think more about using their social data and I’m sure the competition gonna be very fruitful. Well, one thing I’m looking for that how third parties gonna make use of social data in future.
As Facebook allows third parties to make use of their data, the privacy concern would be in the climax and sadly more people would not be aware of that. I hope it wouldn’t lead to more cyber crimes though
Let’s hope for good and especially it’s a great opportunity for SMBs.
You have a successful week there Lisa
Cheers…
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Mayura recently posted..Let Anyone Follow Your Social Updates on Facebook
Hi Mayura, I bet Google will do with Google Plus
Yes I bet third parties will and marketers for sure. It’s all about the stock I believe. It may be a great thing for marketers since the Edgerank really changed. It sure will be interesting to see how it all plays out, won’t it?
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Hi Lisa
Great Post!
This is really very helpful and the latest update. Facebook is throwing new things on us every now and then and this appears to be really helpful, Related privacy policy also make sense.
Thanks for sharing this info.
Sapna
Thanks Sapna, I just had to investigate what it was all about and figured I would share as I was doing that. I think it will be great for marketers in the near future. Thanks for coming by and commenting. Have a great day.
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
informative one. I am gonna sign up now
. good to see another new implementation by Facebook.
Atish Ranjan recently posted..MyThemeShop: Free and Premium Classy WordPress Themes
Hi Atish, yes, I signed up too. It sure will be interesting to see how it all works out. Thanks for coming by and have a wonderful day.
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
What types of information should businesses be sharing on their Facebook pages to optimize for search? Aside from photos, location, etc.
Thanks for the information and details, as this is sure to be huge very soon.
Missy recently posted..5 Sensible Steps To A Brighter Financial Future
Hi Missy, anything that would have people understand their products or services. It will be interesting to see who it evolves. Did you sign up for the Beta?
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Great info Lisa! Once again, more fb changes.
Not sure I’ll make much if any use of this but I’m sure some will benefit from it. How bout you? Are you signing up?
Brenda recently posted..Wordless Wednesday
Hi Brenda, yes, I did sign up. It will be great for marketing I believe. I will see how it evolves and if it is affordable to use for my retail sites. Not sure for personal use yet though. Did you sign up for the beta?
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Excellent article. I am very curious about whether this development will help people embrace Facebook even more or cause them to run in the other direction! The first time someone sees themselves in others’ search results, the emotion may not be one of delight.
Carolyn recently posted..Twitter Chats – Get Together with Tweets
Hi Carolyn, yes I wonder that too. I think it will be a great tool for marketers but not sure on the personal side of it. If you don’t share publicly it should not show up for everyone but if you share with friends it will show up on their searches. And what about friends of friends? That’s my question. Thanks for your input Carolyn.
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Hey Lisa
I’d not heard of this, although it looks as though it’s only rolling out in beta to people in the US at present.
I’m not sure I’d really use this search as I tend to use Facebook from a personal point of view less and less these days.
Tim Bonner recently posted..W3 Total Cache Has Been A Total Frustration
Yes, I did sign up, have you? I think it could be used for marketing purposes and businesses. Not as much on personal but I’m sure many will want to see pictures of others ,etc. It sure will be interesting to see how it plays out. Thanks for coming by Tim.
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
I knew there were Facebook changes coming but that was quick
I like how you broke it down and made it easier to understand the changes and how it can affect our business.
I’m all for change but I think I’d rather wait until beta testing is over. I hope it turns out to be a good thing for those with a business/fan page but it sounds like it’ll benefit those with personal pages.
Thanks for sharing this update with us and I’m glad to see your back (still, take it easy)
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Corina Ramos recently posted..Make Money Blogging About Product Reviews
Thanks Corina. I had to check it out and figured I’d do the post at the same time
Did you sign up for beta? I did to test it out. I think it will be good for marketing purposes for businesses, not so sure on the personal side. I’m trying to take it easy, you can tell it took me a while to respond to comments on this post. I took last night off 
Thanks Corina and have a wonderful day.
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
I actually like this new feature on Facebook Lisa. I will have to sign up so I can check it out.
Justin recently posted..Brain Evolution System Review
Hi Justin, what do you like the most about it? I signed up too. Can’t wait to see it in action.
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Excellent post.
Google ‘Caches’ data it finds – While the link users click goes away from Google, they download a copy of everything they find to their own servers for analysis. This can be accessed by the public (click the grey arrow that appears when you mouseover a listing, then click cached. The page that comes up is from Google, not the original site).
Thanks
Manish recently posted..Dubai – A Portal To Exquisite Grandeur And Immense Pleasure
Hello Angela, Facebook need to make their interface easier for people to navigate because no matter how many changes they make it’s still hard to find thing there. I spend so much time trying to find things. I mean I know how to get around any site but! theirs. Great post Angela
RobG recently posted..How-to Convert Your Blog Into Your Online Business, The Starting Line
Oops, who is Angela? Hi Rob, Did you sign up for the beta to test it out on Facebook?
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Lol sorry Lisa, no I have not try it yet but I will look in to it. Thank so much for sharing.
RobG recently posted..How-to Convert Your Blog Into Your Online Business, The Starting Line
No problem Rob, I’ve done that once before too. Was going from blog to blog reading and got a name wrong
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
This is where my left brain does a happy dance. Apps like Facebook Graph and the new mobile page manager send my left brain into happy-dance mode.
I’m on the waiting list to experience it, even though I don’t necessarily think it’s that big of a game-changer, save for the Bing connection. (Ouch, Google. Ouch.)
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Ellen M. Gregg recently posted..On the Downside
Thanks Ellen for your input. I love happy dances
I love the new app too. Finally!
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Interesting to see this move, good move FaceBook!
It is totally different from search, so we can`t expect it will replace normal search but yes it may affect to some extent, when I`m getting local information on FB why will I Google it?
I guess if Bing integrates it`s search feature on FB search box, then Google will be in danger.
~@Khajamoin1
Khaja moin recently posted..6 Best Related Posts Plugins for WordPress Blog
Hi Khaja, it will be different than Google because it’s from stuff shared only on FB. It sure will be interesting. Thanks for coming by today.
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
This is great to know as it be easy to notice the changes with the help of graph. Facebook always keeps on introducing thank you for introducing them to me.
You are welcome Rahul and thanks for coming by and your input
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
the android apps page is amazing…the graph is helpful for the Facebook users…thanks for sharing the information…
Yes, it’s a great app!
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
You can delete objects out of the graph. This article shows you how to delete objects, but also how to remove likes.
Genevieve E. Winters recently posted..No last blog posts to return.
Like most things that Facebook does I think the jury is still out. Until we can test it ourselves I’m not sure if it’s a good thing or not. I don’t necessarily care to have some of my personal information found in some searched but then again, I have mine privacy settings for friends only. So we’ll see how this goes.
Thanks for the heads up Lisa.
~Adrienne
Adrienne recently posted..How To Stand Out From The Rest
You are welcome Adrienne, I did sign up for the beta to see how it will REALLY work. I think it will be great for marketers. Time will sure tell. Have a great Friday!
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Fantastic post. As you know, Lisa, I’m not a big engager on Facebook. But I have been using it a little more recently (still use G+ significantly more) and have noticed some confounding changes. I’ll ask you about them offline because they don’t seem to correspond to the great info in this post.
Anyway, I love the “similar interests” feature and the ability to find friends’ restaurants and music faves. That’s one of the things that’s been getting me over there more often, actually. But the other change seems to only affect my business page on FB and it may be related after all, who knows?
Thanks for being my “go to” girl for all things social and Internet technical. You have taught me so much.
Thanks Samantha, it will probably work great for marketing. If you keep your own personal shares with family and friends it should only be searchable by them, but how about their friends too? Did you sign up for the beta? I did to check it out soon
If you haven’t, do today.
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Hello dear:
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This is my first visit to this blog, and i am glad to say that i have found it very informative.
very nice and informative post, keep it going
Mohammad ismail recently posted..Top 10 Ways To Boost Traffic As Well As Sale Through Pinterest
Welcome to Inspire to Thrive Mohammad. I’m glad you found it informative. Thanks for the input and coming by. Have a great day.
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Hey Lisa,
Interesting, I had heard about this but didn’t know you had to sign up to use it.
It’s probably one of those things I wouldn’t use myself, but that might help more people to find the content we publish on Facebook, perhaps?
Also, did you know that “social and search” are wrong in your URL? They say “soical and searc”. Oops
Hi Ben, for the beta you have to sign up, it will roll out eventually to everyone. Yes, it would be helpful for your content (blog) on Facebook to be found. I did notice and tried to change it but it messed up URL so I’m leaving it alone. Some things are better left alone then to mess it all up. No? (My luck I’d take the whole thing down – LOL) Thanks for the input and coming by.
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
I have read so much about this that I really don’t understand now! LOL! I still feel I will truly understand its use for me when I actually use it!
Hajra, that will be the best way, to actually use it. That’s how I always learn it best myself too. I signed up for the beta, did you?
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Lisa recently posted..Will The Facebook Graph Search Change Social and Search?
Not yet. I am not too excited about it as yet.
Yep, there is a lot of stuff that impacts SEO and your online presence in general. It seems like a lot, but if you do this list once, it will get easier the next time you go through the steps. It is really about investing in your personal brand.
Thanks Christina for your input – have a wonderful day.
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Lisa recently posted..The Ultimate Personal SEO Checklist for 2013
I downloaded it and did not like it. I want to be able to visit other pages and business and comment from my fan page it sucks that I cant
I know, that would be awesome. Have you tried Hootsuite? The FREE version lets you use one account and you can there. The other app is great for insights, etc.
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Lisa recently posted..The Ultimate Personal SEO Checklist for 2013
Am sure they are going to intrude the privacy further !!! I really don’t know how Google would react !!
Rohan Advani recently posted..Top 10 Ways To Flirt With A Woman
Possible Rohan but it depends on what you share and how much you share too. If you don’t share they can’t share it
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Lisa recently posted..The Ultimate Personal SEO Checklist for 2013
i think i am not able to explain my query correctly … what i wanted to know is … if i have a post on facebook and i have marked it public, doesn’t that mean that i am letting only the ‘public’ on facebook see it? … google or bing is a third party … how can facebook give my post to google or bing … is there a setting in facebook which says do not share with google or bing or any other party then facebook?
christina recently posted..My Sad Love Story – Amit
Interesting question Christina but I would think in search it could be found. I will have start googling and get back to you on this one. Thanks for asking.
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Lisa recently posted..Triberr Quick Tips to Get Your Blog Traffic Going
Thanks for taking the time to explain the new Facebook Graph Search. I am still not sure how I feel about it. Privacy issues do concern me and I will be interested in seeing what new privacy features are rolled out. Although I like Facebook, sometimes I feel like it is TMI!
What did we all do before FB? I don’t think we called all our friends constantly to report every little things that happens in our lives but that is exactly what we do on FB! It’s funny to me
It will be interesting when this is rolled out to everyone. It will take some getting used to for me.
Have a great weekend.
Lisa
Lisa, I’m with you on Facebook, it is amazing to think, what did we do before? We did call more people in the days before FB. Thanks for coming by and have a great weekend too Lisa.
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Lisa recently posted..Triberr Quick Tips to Get Your Blog Traffic Going
HI,
Thanks for sharing this information. Facebook is becoming a world unto itself it seems.
They are constantly changing and evolving…sometimes it’s hard to keep up with all the acitivity.
Thanks to you,
Tonya
Tonya Stephens recently posted..10 Ways To Reach Your Goals
Hi Tonya, you sure got that right. Almost daily it seems at times. Thanks for your input and have a great day.
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Lisa recently posted..How Do Blog Comments Help Your Blog’s SEO?
Ouch to Google!
Google must not always be the winner. I think this is a ride Facebook’s trying to give Bing or maybe, just like asking Bing to gather the crumbs ?
Enstine Muki recently posted..5 Deadly Mistakes of Guest Blogging
It sure will be interesting Enstine to see who will win this next battle of the search. Thanks for your input.
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Lisa recently posted..How Do Blog Comments Help Your Blog’s SEO?
Hi Lisa,
I found your post by way of Adrienne Smith
I remember seeing mention of the Graph on Facebook, but quite honestly didn’t pay much attention because there seem to be changes & new apps every other month.
I am glad I read your post. Thank you for making it easy to understand.
Have a super evening,
Je
Jen:) recently posted..Bohemian Kiss: Continuing ‘Self’ Education…
Thanks Jen, I do try to get it “Simple” here. I find it hard follwoing commplicated things. Have a wonderful day and welcome to Inspire to Thrive. Isn’t Adrienne’s place wonderful? I always read her posts.
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Lisa recently posted..How Do Blog Comments Help Your Blog’s SEO?
Hi Lisa,
Great article! I found your site via Adrienne Smith’s blog.
I spend time of Facebook for my personal stuff, but I’m very new when it comes to fan pages and all of that interaction. I’m actually behind the curve with most of the social media sites, unfortunately. But, it’s on my list of things to tackle this year.
Thank you for laying this out in such simple terms. Facebook changes constantly, but this is clearly something that we as bloggers and entrepreneurs need to be in front of. This post will be bookmarked for a while!
Have a great weekend!
~Barry
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Barry Overstreet recently posted..Easy Way To Learn How To Blog
Thanks Barry. Adrienne is awesome – love her blog. Welcome to Inspire to Thrive. Yes, Facebook does change the fastest of all the social networks – we really have to stay on top of it. Have a great weekend too Barry.
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Lisa recently posted..How Do Blog Comments Help Your Blog’s SEO?
Hi Lisa, love this great inform on the Facebook Graph Search and thanks to Adrienne who’s friends with you that get me here. And the most important in this Facebook Graph Search is the privacy section.
Thanks – Ferb
Ferb recently posted..10 Creative Facebook Timeline Covers to Imitate
Glad you liked it Ferb. Did you sign up for it? Adrienne is awesome. Thanks for coming by Ferb and have a great day.
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