Social Media and TV
With the high number of quality television shows available weekly, there is no denying that we are in a golden age of television. Combine that with social media’s coming-of-age, and it’s a television fan’s dream come true.
Don’t just settle for flipping through the channels and talking to your coworkers the next day about the random shows you watched. Get the most out of your TV watching experience by trying a second screen application for greater engagement through social media.
Here are seven of the top second-screen and social media TV apps for television fans everywhere:
GetGlue is a pioneer in entertainment-based social networking. After you download the GetGlue application for your iPad, iPhone, and Android, you can “check in” to whatever show you are watching. You can see what your friends are watching, and receive recommendations. You can also unlock stickers and rewards for discounts at major entertainment companies. A sign that you can expect even more big things out of GetGlue? Time Warner led a third round of funding that totaled six million dollars.
Miso started as an application allowing users to simply “check in” to what they were watching. As other social media networks started allowing media-sharing, the company realized it needed to add more value. It partnered with Boxee, DirectTV, and AT&T to allow users to synchronize their phone with what they are watching on TV. Imagine watching “Girls” on HBO, while you browse information on your phone about where Lena Dunham’s outfit is from and which NYC coffee shop they are gossiping in.
Zeebox is a free application courtesy of iPlayer founder Anthony Rose for your iPhone, iPad, or Android phone. It bills itself as your “TV sidekick” and syncs up with your TV and can even act as a remote control. Select what you are watching and interact with your Facebook friends via the application. You can also connect Zeebox to Twitter, allowing you to browse tweets relevant to the show you are watching, as well as Tweet from the app.
IntoNow comes to us from former search engine giant Yahoo! in an attempt to dominate the second-screen. In addition to partnering with shows like “Revenge” to offer users a chance to win week-long vacations, IntoNow gives users the ability to talk about TV shows on Facebook and Twitter. Available on Apple and Android phones, IntoNow offers fun show-related trivia as well as extra videos with social media.
In addition to being a close relative of the pufferfish, Boxfish is an iPhone and iPad application attempting to revolutionize how you experience TV. Boxfish cleverly captures the closed-caption information broadcast on shows. It then indexes the data and makes it searchable. Use your device to search for what you are interested in watching, and Boxfish will search what is broadcasting live on television to recommend a show. If you wished you could search TV like the internet, Boxfish is your answer.
Android users who own an Xbox, this one is for you. Synchronize your Android phone with your Xbox console, and you can use your phone as a remote control. In addition to altering playback, you can navigate your console’s library, scroll through your gameplay stats, and edit your Live profile. The application launched in October, so expect a lot more from Smartglass.
WiO is a promising new opportunity for advertisers. When a participating advertiser or product appears on the show you are watching, additional information is sent to your phone. See a TV character putting on a certain brand of makeup and a coupon for that brand may be sent instantly to your phone. It can instantly add a reminder on your calendar to use the coupon before it expires, and send information back to advertisers about your interest.
Some consumers are concerned that they are already distracted enough by their phones, but a lot of companies are betting big that social media interaction via a phone or tablet is the future.
Do you think second screens will change the way you watch television with social media?