Text and Email Is All I Knew!
Guest Post By Susan from Euro Beads Boutique
Thank you, Lisa, for inviting me to do a guest blog and get beyond text and email. Without your expertise and “can do” attitude I probably would have quit the whole idea of my on-line boutique long before it even launched. It’s not so easy turning a hobby into a business. It’s even more difficult to be an entrepreneur in this age of ever-changing information technology. I discovered that a significant start-up “cost” was learning my way around the virtual world which has a lingo and logic all its own. The extent of my technical knowledge was limited to text and mail – Texting on a cell phone and maintaining an email account. I had no clue what surfing the net meant!
Flash Forward to 2012 – Beyond the Text and Email
Building my European glass bead and charms collection has been quite enjoyable. I love photographing and cataloging new charms. It was my digital camera that opened up the world of photography to me. From the start my inventory system was based on digital pictures and easily organized. Thus, I naively assumed that the most difficult part of maintaining my website would be coming up with names for each charm. Surely the computer would save me time! But, alas, though technology has made our lives easier in some very important ways, staying “connected” comes at a cost. I had to move beyond the text and email stage.
Faster ways of searching, connecting, branding and engaging with potential customers require merchants to devote many hours per day responding to the virtual world of computer marketing. Our performance is constantly measured by ever-changing metrics and algorithyms. We are advised that to be “successful” we must be active on the networking sites. Here’s the short list: Facebook, Fan Page, Twitter, Linked-in, Google+, Interest, Blogging.
In our digital virtual reality we’re to be available in all dimensions, 24/7. Here’s the clincher, even if you are familiar with all the social, marketing and business networks, a week later your knowledge will be outdated! One upgrade or enhancement can cause a major domino effect. It’s hard to be competent and up to date with all applications. The best I’ve managed is to stay actively engaged on my Facebook Fan Page and work diligently on my website. Yes, I feel guilty that I’ve barely sent out any tweets lately or logged into my Linked-in account. I’ve accepted that it will always be a juggling act. Not as simple as text and email have been.
At night I turn my laptop off. When I wake up the next day I fully expect that the virtual world has changed once again. This used to set me off in a panic. Now I treat it as a given and rely on “Inspire to Thrive” to point me in the right direction!
Did You Start Your Website or Blog With Little Online Knowledge?