New – Is It Really New Or Just Improved?
Is Everything New Really Original?
Is everything breaking news or brand new? Every notice that? The other day I was at the gym and the news was on, either CNN or FOX and the breaking news was along the bottom. It seems any stories now becomes breaking now until more recent events replaces it. Was it always that way? I don’t think so. Only the big news of the day interrupted the daily soap operas with a “break” in the show for the newscast. And then it was “real” news too.
Now any news seems to be breaking and big news.
Original or Just Improved?
The same for products, shop online and you’ll see NEW, Look what’s just been added, updated now. It is the same in the brick and mortar stores. How many different boxes of band aids do you now see? Or boxes of Kleenex? And how many are just improved from the old product? Do you really need that many choices of each item? And how long is something new for? And why can’t they leave some products alone. Lipsticks is an example or any make-up. Once you find a great color, BAM – they discontinue it! Why end a good thing?
Just Arrived – On Sale – Save
As I began doing some research for this post it sort of hit me. I started to notice a trend online. Most online retailers really played up their newly designed products, sales and promotions on their home page like the Gap below. It got me thinking about our websites. I have our sales/promotions along the side of the website not front and center. I wanted to make a splash and learned from tech support through Stores Online that I could now have strolling text. Wow, I got excited! So I began changing one of our retail websites and continued on to write this post.
Will Front and Center Promo’s Increase Your Sales or Call To Action?
Do you put your newer and promotional features on your blog or website front and center? How do you feel when you arrive at a website to see their promotional stuff in your face? Does this help websites to generate more sales from their website traffic? I tend to think so after searching various products online for an hour. The major retailers spend a ton of money on research for this type of thing building their websites.
I’d love to hear from you if your have offers for your newsletters, e-book or products.
Did it help you to have them front and center on your website?