What is Your Website’s Color Saying To Shoppers?
The color of your website or blog may have a big impact if people are coming to purchase or stick around to read your blog. I had written about the psychology of colors people wear before on different blogs but the person in charge (hubby) of the retail sites really loves black backgrounds. And so the website’s color experiment began.
One of our sites, the lingerie site has had the black background for 2 years and sales very slowly picked up. The other site for medical scrubs was in blue and always had good sales. We decided to change it to a black background last week. It did look sharp but maybe hard to read. Once launched we did not receive a sale for days. After 5 days I could not take it any longer and changed to a lighter blue. Within less than an hour of the color change sales started to come back. What is your website’s color doing for you?
What Colors Mean
Black – Elegant, fear, seductive – great for luxury products but cannot be overdone.
Blue – Trustworthy, peaceful, integrity are the meaning for blue. Blue is the most popular website’s color used across the web. (Color we had for medical scrubs that we changed to black and went back to a light blue)
Gray – Traditional and dull. We used this as a highlight color with the pink for lingerie. (There was no choice with our store builder from Stores Online but it does look nice)
Green – Calmness, color of wealth and green is easy on the eyes. (Maybe use for another site in the future)
Orange – Stimulating and a call to action color. This color us used for impulse purchasing type of products by marketers.
Pink – Feminine, love, sexuality and a call to buy color especially for the ladies. (This is the color we went to for the background from a black background on lingerie)
Purple – Creative and soothing – used more in beauty product marketing.
Red – Excitement, danger and can make one’s blood pressure rise. Red is sometimes used for sales. You will see the prices or sale word in red. Red is definately used to draw attention to something. (Ladies, red clothes will do this too!)
Yellow – Optimistic and youthful color. Window shoppers like yellow (We want buyers, right?)
White – Purity, used to wipe the slate clean. White is also an encouraging color and many websites have a white background making the text easy to read.
Other Factors Affecting A Website’s Sales
- Speed – A slow site will not help your website sell more even if the website’s colors are the best.
- Functionality – A website that is hard to find what you are looking for will make readers go elsewhere.
- Pricing – A beautiful site with the wrong pricing will probably have higher bounce rate and no sales.
- Small Text – There is nothing worse than tiny text when you are shopping online, a color can’t save you there.
What colors would you now choose for your website’s color or for your blog?
Are you happy with your current website’s color?