Is Your Keyword Density Making A Difference?
Keyword Density Since The Penquin and Panda Went To Work
Does our keyword density really matter much anymore since the latest Google updates? I’ve been doing some research and it appears that the debate over keyword continues today.
I had noticed some droppings in our standings in Google search on one of the retail sites. I think I was in such fear of Google updates that I went too low on the keyword density. I began to do research and more research. There is a great tool called SEO Quake – you can watch Inspire to Thrive’s YouTube video on how to install SEO Quake to your web browser. I found the FireFox browser to be the best browser for it. (though I love using Chrome) .
What I learned from this exercise was that the competition had a higher keyword density than the retail site I was working on. I began to add a few more carefully placed keywords on them. I had watched Matt Cutts video on the very subject and learned that the quality of the site and the quality of the content was of utmost important. More important than the keyword density. If you don’t know Matt Cutts is the head of Google’s webspam team. I think we should believe him on this one, don’t you?
What really got the ball rolling for me was using the plug-in Yoast. I just love the plug-in for WordPress here.The retail sites I do are not on the WordPress platform and do not use plug-ins. So after using Yoast here for a while I realized something was not just right. That’s when I started to go back to using SEO Quake. It is also great to use SEO Quake on competitors to see if you are missing any key keywords.
What is the correct Keyword Density to use?
The keyword density is based on the number of words in a post or webpage. If you have 100 words you should not be using the keyword for more than 3 times there. Keywords can consist of one word, two words or 3 words. Long tail keywords are wonderful to use and can set you apart from the competition. It is much harder to achieve placement on page one of Google for a one word keyword.
Have you checked your keyword density lately?