Lessons to Learn from the Google Penguin Update
Welcome back Susan Silver of Cirquedumot.com, contributor today.
Keeping up with the Google penquin update
There is a lot of SEO advice out there in a world since the Google Penquin update. Much of it repetitive. If you have been blogging or writing online, then you have heard some of the solid advice that already exists. I think the real challenge is sorting through the fads that are out there. The link schemes and new tools that could get you in hot water down the line when an update like Google Penguin update or Panda updates occur.
Today I want to talk about strategies that focus on long term results, not short term gains.
It may seem that Penguin punishes us for link building activities. It is the opposite, the focus is on spam links that are too heavily optimized. The targeting feature being a lack of diversity in anchor text.
Lesson: Understand that links are dynamic. A natural link profile will have some silly looking links. For example, when people link to my blog they write Cirque du Mot. In french this is correct. I prefer Cirquedumot.com, but I cannot control what text people link to the website with. It does seem to change my search results.
One aspect of SEO that not many people understand is that the source of a link matters. Low quality websites are “bad neighborhoods”. Check your link profile for these guys. To clarify, just having a link to your website won’t hurt your ranking at all. It is clearly explained in this post from SEO Moz. The danger is for new websites and those who have participated in black hat exercises already. On average these bad links disappear on their own due to being devalued by Google. This may hurt your rankings if those websites suddenly disappear, but you will be better off for it.
Lesson: When you link to websites make sure they are trust worthy. Do not just choose the first link you find in a Google search. Choose one the same way you vote for a political candidate. When you link to another blog you are literally giving them your vote as a trusted site to the search engines.
Long Tail Keywords
Focus on long tail keywords and evergreen content. The tool ubersuggest is a great way to find them. It will give you plenty of ideas related to your websites keywords and the search phrases people actually use to find them. This tool really is a blogger’s friend.
Lesson: Writing on the latest hot topic is less important than writing relevant content. Maybe that post goes viral, but it won’t necessarily convert to more readers or purchases. Exposure is not what is key to your blogs livelihood, but content that draws in readers.
What advice have you heard about SEO? What was the best advice? What seemed like the worst? Has the Google Penguin update affected you?