Emails Are Alive, Kicking and Making Sales

Do you find yourself still using emails?

How often do you check your email? Do you have subscribers? Have you been sending out any newsletters via emails? I thought after blogging almost a year it was time to get started. On the retail sites I manage we have a program inside our dashboard that guides us along. We have received orders from new customers via emails that were sent out.  I researched a few ideas for this blog and came up with MailChimp.

After reading up on several different ways to set up newsletters I received a few recommendations on Twitter.

@lisapatb Morning Lisa, I use #Mailchimp for my newsletters, are you thinking about using it yourself?

— Gillian Stephen (@Gillian_Stephen) July 18, 2012

@lisapatb You are welcome. Here is an example with my latest newsletter: bit.ly/NEJaSW

— Cendrine Marrouat (@cendrinemedia) July 18, 2012

So What Can Mail Chimp Do For Your Emails or Newsletters?

• Help You Build An Email List – From your website, blog or even a Facebook page.
• Create Templates and Forms – You can create one to look like your theme or you can choose one from their templates or use your own HTML for customization. Great looking email sign-up forms and confirmation forms can be made too.
• Send Your Email Campaign – You can send it to your entire email list or make up different lists for different emails. RSS‑to‑Email and Autoresponders allow you to create automated email campaigns. Add Social Sharing buttons to your template, or share a link to the web version of your email campaign after it goes out. Nice features!
• Track Your Emails Results – Then you can see who is opening  your emails and it will help you see trends . Mail Chimp also has Google analytic integration. Analytics360 combines your Google Analytics stats with your MailChimp campaign reports to make it even more convenient. Simply install the free add-on to see your Google Analytics data in a single report within the app.
• FREE – If you have under 2,000 subscribers you can sign up for FREE! You can send out 12,000 emails per month with the FREE account. (After that pricing is anywhere from $10 to $240/month. Very high volume users can spend up to $12,930/month.)

I hope to get started with Mail Chimp in the next few weeks. I just signed up and I am poking around in it. I’d love to hear from more of you that use Mail Chimp or those who have not yet ventured into the email / newsletter campaigns for your blogs.

Do you think emails are dead or are alive and kicking making sales? 

*Infograph from http://blog.visiblegains.com/is-email-dead/

About Lisa

Helping Others to Thrive Online Through Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others?
20+ years experience in marketing/advertising with 3 years experience blogging, social media and SEO.