Is Doing Pay Per Click By Yourself Effective?
When we first started on online stores we did some pay per click programs. One with Google Adwords of course and another with a smaller reseller. Managing your own pay per click program is a lot of work and has since gotten more complicated and time consuming.
Sometimes you have to do just have to pay someone to do things for you. You have to consider the time and how much that time is worth to you. I have found a company WP Promote that does just that for pay per click campaigns. Their slogan is:
Paid search, the most targeted and powerful advertising medium in history, is also a hyper-competitive, mature market where only the smartest advertisers succeed. We developed our proprietary SCORE Method to tie together strategy, continuous optimization, testing and research, with the explicit goal to take campaigns to new heights in both efficiency and scope.
What do you they have to offer you?
- 24/7 tracking
- Competitor Analysis & Industry Research
- Ad Copy Creation & Testing
- Extensive Keyword Research & Generation
- Detailed Human Analysis & Custom Consulting
- And more!
They will look to see if there are new revenue opportunities for you. They will see if they are new keywords for you to expand your reach and set up tracking to test along the way. Of course they will optimize the keywords and bids for you as well. This will ensure your most value for your dollar spent on Pay Per Click. This would include frequent search query analysis of the keywords.
They will also Research, Hypothesize & Test. Doesn’t this sound like a lot of time being spent? I sure know it is! I had recently received an offer for $100 worth of FREE Google adwords but since I knew how much time was need to put into setting it up I declined it. That wasn’t easy to pass up either!
Have you done your own Pay Per Click and did it take more time than you imagined?