Broken Links – What Can Be Worse?
Have you ever found yourself lost with broken links? Visit a website and you can’t find what you had googled for? In a previous post I had touch upon it with the use of sitemaps.
I’ve always worked on broken links for our retail websites daily within our Stores Online dashboard. They have their own system and it’s pretty easy to re-direct the broken links. They seem to happen when a product goes out of stock and I eliminate it from the site or if I change a title or description. It also happens when I add new products or pages. Not positive why on that one. I believe it’s the first time someone comes upon that page and Google hasn’t crawled it yet. I can say that Google crawls more quickly than ever before since the caffeine updates. 2 years ago it would take weeks for a new page to show up and now it just takes days.
I recently started to use Google Webmaster tools for fixing broken links as I started to work on some for this blog. I found that Google Webmaster tools found different broken links and it really helped the retail site get more views and even more sales the next day. So fixing those broken links can really make a difference to your blog or website.
If you are not familiar with Google Webmaster tools for fixing broken links I have made some screen shots along my fixing those nasty URLs that slow down the visits to your blog or website.
So you scroll down to the health section of the webmaster tools for your site as you see above.
You then proceed to the crawl errors and find which broken links are causing the problem.
And then you must enter the bad URL to fix the broken link here.
Or you could eleminate the broken link altogether but I would be very careful about doing that. I did it with one and will let you knwo how that works out 🙂
You then could also create a page on your website like this one below if you still have broken links and someone lands on it. This one I created only lasts for 3 seconds and then goes to the home page.
There are a few other ways to find and fix broken links too. More coming soon on that.
How often do you check on your broken links and what method do you use?
Lisa loves helping others to thrive online through Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others?
She has 20+ years experience in marketing/advertising with 5+ years experience blogging, social media and SEO. Get her new eBook Tweeting Like It's 2nd Nature Today!
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