Yesterday I was doing some actual reading off line and discovered the changes over at Stumble Upon. I had been a big fan of their website as it drew traffic to all of our websites. I was disappointed to read the traffic to our websites may be now limited.
I had to read more this morning on it online and read both sides of the coin on this one. Yes, they have made changes and were rolling them out. I tested my own on Firefox and I could still get to other websites from it. (It’s still in a roll-out stage) But what is coming soon to everyone is the elimination of direct links. Others contend it will be better because Stumble Upon will gather info and they will know what you like to see instead of just randomness that some users experience.
I then went to check our Google Analytic dashboard and found Stumble to still be in our top 10 for traffic referrals. I saved the files so I could compare a month from now. I did note that Pinterest was climbing on several of our sites. Pinterest too just made a few changes to their site – have you noticed the new profile layouts there?
So what are these new changes at Stumble exactly?
Direct Links Gone – Stumble Upon wants to keep you in their framework at all times so you will not view others websites outside of Stumble unless you copy and paste the URL of their site
Less Referral Traffic – Since you can no longer go directly to others sides you will have less referral traffic from Stumble Upon coming to your site or blog
This is so disappointing as their social bookmarking site was drawing more traffic than Facebook to websites. Maybe we should spend more time over on Pinterest with the recent changes to these social websites.
Have you noticed a difference in referral traffic recently from Stumble Upon?