Product Feeds – Are Yours Ready for Google?
Product feed changes coming soon! If you have a website and are selling products Google is changing their requirements for product feeds September 22nd, 2011. If you are not familiar what a product feed is, according to Wikipedia, it is a file that contains all information about the products of a specific company or companies in the e-commerce industry. Product feeds supply the content that is presented on many different types of e-commerce websites such as search engines, price comparison websites, affiliate networks, and other similar aggregators of e-commerce information. In some cases they are generated by the online retailer and in some cases the information is extracted using web scraping or harvested web harvesting from the online shops website. Many are downloaded via Microsoft Outlook.
As you can see in the above example of our nursing scrubs a product picture shows up in the search. This makes it stand out and on the first page of Google. This also helps in better results and more visits to your website thus leading to more sales. Be sure that your images are compressed and optimized so they will show up nice in search and when you share them via social media.
To learn more about the Google product feed changes in their merchant center please click here.You must first step up a merchant account if you don’t already have one. A merchant account is FREE and a great tool. Google will guide you to what is wrong with your products on your website and how you can improve them.
I’d love to learn more about product feeds using WordPress or Blogger if you are selling on these websites. Are they downloadable or must you create a product spreadsheet first?
Drop a comment here on using product feeds.